Digital Experience Manager at Sage

Job Description

Job purpose:

Sage is transforming its digital experiences and this is a fantastic opportunity to be part of the team at the forefront of this transformation. You’ll have a creative approach to developing positive user experience and an obsession with data & analytics. You’ll be responsible for executing testing & optimisation strategies and nurturing a customer focussed culture of optimisation across digital marketing.

Key accountabilities and decision ownership:

• Spearheading the use of the latest tools and techniques to analyse, test, personalise and optimise Sage’s web experiences.
• Helping to influence and shape the global testing and optimisation strategy.
• Developing a deep understanding of our online customer journeys – optimise, personalise and simplify top journeys.
• Implementing a continuous programme of regional site-wide user testing, A/B and multivariate testing to drive conversion and KPIs.
• Partnering regional and local web strategy, content, search, media and wider teams, to plan and execute activities aligned to primary business segments.
• Ensuring a data driven, analytical approach to usability enhancements.
• Regular reporting of user testing and optimisation results, plans and sharing key insights.
• Embedding a test and learn culture into the marketing organisation.
• Influencing content and website development, and briefing changes to the content and development teams.

Key performance indicators:

• Conversion rates
• MQLs/Pipeline
• Subscriptions/Revenue

Skills, know-how and experience:

Must have:
Significant demonstrable experience in digital marketing and of managing the development of large multi-region, multi-tiered testing & optimisation practices.

• Experience of conceiving, planning, implementing and learning from optimisation, testing, usability and targeting initiatives.
• Experience of working with design and web agencies.
• Analytically minded, with proven history of analysing highly trafficked, multi-country/product web environments through to conversion and revenue.
• Great communicator who can build strong relationships with stakeholders globally, think strategically, and positively influence business direction.
• Experience of improving UX across desktop and mobile devices.

Preferred:

• Proven experience of nurturing a culture of optimisation across website testing, targeting, personalisation and usability & experience research.
• Working knowledge of personalisation, major analytics and optimisation tools.
• Project and time management tool experience with proficiency across both disciplines.

Technical / professional qualifications:

• BA/BS degree or equivalent preferred.
• Proficiency in English language, verbal and written.

Direct reports:

None.

Key stakeholders:

Local, Campaign and New Customer Marketing teams.