Princ Marketing Specialist at Symantec

Job Description

Scope Of Responsibilities

• Engage with program managers in planning stage to provide insights based on prospect and customer data, prior performance, and system capabilities.
• Act as expert in marketing data and tools, and how those are leveraged to drive results.
• Define segmentation and testing opportunities for campaigns.
• Assist in email content creation.
• Setup, test, deploy, and track performance of programs.
• Own landing page development and work with web optimization team to increase conversion.
• Setup and monitor behavioral based campaigns, recommending opportunities for improving results.
• Use data driven insights as well as A/B testing to optimize results.
• Report campaign results, proactively adjusting or proposing future plans and communications accordingly.
• Maintain learning around prior testing and results.
• Identify opportunities across sites to feature assets and keep continually updated.
• Work cross-functionally with IT to drive future enhancements and resolve issues.
• Monitor ongoing campaigns to ensure operating as expected, identifying opportunities for improvement.

Qualifications & Experience

The ideal candidate will possess a strong direct marketing background with a proven track record delivering business results and the following required qualifications:

• 6-8 years of experience in direct response marketing, including strong knowledge of email and direct mail campaign and marketing principals.
• Excellent database analysis and data manipulation experience, including experience working with CRM systems to deliver reporting and analysis.
• Experience with Oracle, SQL server, MS Access.
• Experience using database front end applications like TOAD or MS Access.
• Strong HTML skill and understanding of java-script.
• Experience setting up campaigns in Eloqua.
• Proficient in MS Office including Excel, Power Point, and Visio.
• Ability to analyze and summarize complex data, identifying key metrics and extracting insights.
• Excellent communication skills, written and verbal.
• Strong project management skills, delivering multiple projects on time with high quality output.
• Bachelor's Degree in Marketing, MIS, or related fields.

Symantec is an equal opportunity employer. All candidates for employment will be considered without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, state or local law.