3P Expansion Lead at The South African Breweries (SAB)

• The key purpose of this role is to drive strategic partnerships on the BEES platform, enabling digital transformation and BEES adoption for partners. This role combines consultative engagement, data-driven decision-making, and cross-functional collaboration to deliver sustainable growth for partners and BEES. Acting as the primary liaison, the 3P EL ensures alignment between partner objectives and BEES capabilities, unlocking efficiency, monetization, and long-term value.

Key Roles and Responsibilities:

• Account Leadership: Serve as the primary point of contact for partners, managing end-to-end relationships and ensuring successful BEES adoption.
• Strategic Planning: Develop and execute tailored account plans aligned with partner goals and BEES KPIs, focusing on digital maturity and transformation.
• Change Management: Drive organizational readiness within partner teams, ensuring smooth adoption of new processes and technologies.
• Relationship Management: Build trusted, long-term partnerships through proactive engagement delivering partner BEES advocacy.
• Performance Optimization: Analyze sales, adoption, and operational data to identify growth opportunities and implement actionable strategies and be able to present these to owners & senior leadership globally & locally.
• Cross-Functional Coordination: Mobilize internal teams (Tech, Revenue Management, Product, Care) and external stakeholders to deliver integrated solutions.
• Revenue Growth Initiatives: Identify upselling and cross-selling opportunities within the BEES ecosystem to expand partner engagement and profitability.
• Reporting & Insights: Provide regular performance updates, forecasts, and strategic recommendations to partners and internal leadership.
• Market Intelligence: Monitor industry trends, competitor activities, and emerging technologies to inform partner strategies and maintain a competitive edge.
• Customer Experience Metrics: Track and improve partner satisfaction through KPIs such as NPS, Rate My Delivery, and digital engagement scores.
• Innovation Advocacy: Act as a voice of the customer, providing feedback to product teams for continuous improvement of BEES solutions.
• Joint Business Planning: Co-create value plans with partners and suppliers, aligning commercial objectives and digital strategies for mutual growth.

Key Attributes and Competencies:

• Strategic Account Leadership & Planning
• Digital Transformation & BEES Adoption
• Change Management & Organizational Readiness
• Data-Driven Performance Optimization
• Cross-Functional Collaboration (Tech, Revenue, Product, Care)
• Revenue Growth Initiatives & Joint Business Planning
• Market Intelligence & Customer Experience Metrics
• Innovation Advocacy & Continuous Improvement

Minimum Requirements:

• Bachelor’s degree (Business, Marketing, or related field).
• Experience in Key Account Management or Sales Management within CPG/Tech/wholesale industry is ideal.
• Strong analytical, negotiation, and relationship-building skills.
• Proficiency in data analysis tools (Excel, PowerPoint & presentation skills) and digital commerce solutions.
• Ability to lead cross-functional initiatives and manage change effectively.