Direct / Online Marketing Specialist at ITSI

Job description

ITSI (Pty) Ltd is currently seeking a highly motivated and self-driven individual that will be responsible for establishing and growing ITSI's online customer base through an end-to-end ownership of all relevant channels, such as social media, digital advertising and even traditional (mainly print) media. The ideal candidate is experienced in attracting traffic to a new platform and creative in finding new ways to connect with potential customers.

Key Responsibilities

• Compose digital marketing strategies by using all necessary resources (e.g. website, emails, social media, and blogs).
• Develop a monthly content strategy and content plan in conjunction with portfolio managers and other relevant team members.
• Analyse web traffic metrics and advise solutions to boost web presence.
• Track SEO/SEM, marketing, brand and sales performance metrics to forecast trends.
• Keep up-to-date with audience's preferences and proactively suggest new campaigns.
• Collaborate with various departments to optimise customer experience and ensure brand consistency.
• Identify advertising needs.
• Oversee all social media activity in line with the digital marketing strategy in conjunction with all stakeholders – Daily monitoring and management of all social media along with the company's PR agencies in both SA and the UK.
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Required Experience and Skills

• Bachelor’s degree in marketing or equivalent qualification and/or Digital Marketing qualification.
• Minimum of ten years’ experience in marketing, marketing services, or brand management, of which 5 years in digital marketing.
• Proven working experience in digital marketing with strong background in lead generation programmes, email marketing best practices and inbound marketing, improving and sales alignment through continuous business process development.
• Solid experience of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, Web Trends).
• Exemplary working knowledge of all social media, including Twitter, Facebook, Instagram, Google+, LinkedIn, WordPress.
• Experience in setting up and optimising Google AdWords campaigns, LinkedIn ads, Facebook Ads, etc.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, perform and motivate.
• Experience in optimising landing pages and user funnels.
• Good problem solver.
• Ability to work under pressure.
• Proven ability to take initiative and to make independent judgements in performing tasks.
• The delivery of outputs that comply with the highest quality standards.
• Exemplary knowledge of proper grammar usage.

Preferred experience:

• Working knowledge of HTML, CSS, and JavaScript development and constraints preferred.
• Experience using and working in Adobe Photoshop, Illustrator, and InDesign preferred.
• The position is in Pretoria. The role might require some domestic travel.

If you are interested in this position, please e-mail your CV with the subject line “Direct Marketing Specialist” to [email protected]. Closing date: 30 June 2017.

Please note:

ITSI does not take responsibility for relocation cost, should the successful candidate need to relocate.

Correspondence will only be entered into with candidates that meets the criteria.