Online Marketing Specialist at Black Snow Digital

Job description

Black Snow Digital is looking for a Online Marketing Specialist. The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of our clients businesses and to drive sales/growth opportunities/ROI.

Key Responsibilities:

Your primary responsibility is to coordinate, support and execute campaigns through various online marketing channels to drive ROI/ lead generation in support of our clients goals. As a Online Marketing Specialist your primary focus will be on the planning, strategy, execution, maintenance and optimisation of Social Media/PPC advertising and its alignment to SEO in support of ROI/lead generation for key segments.

This position requires a high degree of collaboration with various internal groups. Innovative thinking and problem solving along with an open and collaborative communication style are critical. Familiarity with the following is preferred: email marketing, search engine marketing, social media, pay-per-click campaign management (Google Adwords/Display). Marketing systems may also included marketing automation platforms or email marketing system and Customer Relationship Management platforms.

In short:

Your primary focus will be on the strategy/planning, content curation, execution, management and optimisation of all PPC, SEO and social media campaigns/projects both for our clients and for our agency's internal brands.

• Strategy:
• Play an advisory role on client engagements, serving as a online strategic advisor to both account leads and clients.
• Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success
• Lead the development of organisation-wide PPC, SEO social media management standards, policies and rules of engagement for social media.
• Develop unique strategies and builds upon current client strategies which meet/exceed objectives.
• Perform detailed evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats.
• Lead the design of insight driven strategies from opportunity identification through to experience definition.
• Proactively keeps abreast of assigned clients' Paid, SEO, social marketing and media plans, and provide technological solutions including rich media, promotional ideas, mobile, social networks, viral, etc.
• Management/Campaign:
• Manage online media campaigns and day-to-day activities - scheduling, running and engaging in regular social promotions and paid advert campaigns, creating the correct targeted audiences and tracking their succes
• Manage social media presence including community sites, posting on relevant blogs, and seeding content into social applications as needed.
• Content/Community management:
• Research/Content Creation - posts, blogs, web pages, articles, newsletters, communications materials, and material for social media channels.
• Conceptualise, edit, write and re-write articles, features, ad copies, and other content.
• Overseeing and developing the overall design of all online platforms, landing pages and content marketing materials.
• Become an advocate of our clients' brand in social media spaces, engaging in dialogues and answering questions where appropriate including emerging social platforms, such as Snapchat, Pinterest, Google+, and Instagram.
• Drive online advocacy, writing editorial pieces, community-outreach efforts, competitions, etc.
• Growing blog subscribers and expanding the overall blog's reach.
• Analytics and Reporting:
• Monitor effective benchmarks for measuring the impact of online programs, and analyse, review, and report on effectiveness of campaigns in an effort to maximise results.
• Measure results of monthly (ROI and KPIs) campaigns and compile monthly client reports - ROI, CTR, CPM on various client accounts monthly.
• Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.
• Business:
• Fosters new business leads and prepare and present winning strategic pitches and presentations.
• Demonstrate an ongoing ability to work collaboratively with our company's management and other agency teams on RFPs, tenders, meetings and presentations.
• Run monthly online media (PPC, Social, SEO) for business workshops to clients and at exhibitions or events (strong presenter).
• South African citizens (only).
• Relevant diploma or degree.
• Minimum Three to Five+ years of experience managing Social Media, PPC/SEO (search and display) accounts and programs in a mid-senior role.
• Very tech/web savvy and extensive web/interactive knowledge.
• Wordsmith - excellent communication skills, both written and verbal.

Note: Please append an electronic copy of your CV in a MSword/PDF format.

Remuneration: R20 000 - R45 000 per month Negotiable depending on level of experience

Benefits: Yearly performance bonus, cell and petrol allowance

Advantageous:

• Proficiency with online marketing techniques such as CRM, ORM, SEO/PPC and Google Analytics an advantage.
• Experience in CRM/ORM tools/using third-party social media monitoring tools.
• Facebook / Google certifications (huge plus).

Personal Skills/Attributes:

• Very tech/web savvy and extensive web/interactive knowledge.
• Ability to network and nurture leads - highly motivated to meet/exceed targets and Excel.
• Well-spoken with excellent written and verbal communication skills.
• Meticulous attention to detail.
• Ability to cope under pressure and follow a brief.

If you have not heard back from us with in 14 working days, please note that your application has been unsuccessful