PR and Social Media Manager at CARZAR

Job description

As our PR and Social Media Manager, you will maximize our brand visibility and its connection with the desired target audience.You will have the opportunity to use your PR skills and Social Media knowledge to build, develop and optimise the Marketing strategy of these channels. You will create interactive social programs that generate and build users engagement, while driving sales through social media and networking.

The following responsibilities pertain to the PR and Social Media Manager:

• Define the PR strategy and liaise with media to pitch and present products, stories and events for CarZar
• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy and seek high- level placements in broadcast and online media
• Write and distribute Press Releases and kits as directed by the business
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Monitor, review and report on PR coverage received
• Constantly be on the lookout for new opportunities to promote CarZar brand in South Africa
• Ensure consistency in the brand presence
• Provide expert knowledge of social platforms, as well as insights about current and up-coming Social Media trends
• Create, execute, and monitor Social Media campaigns
• Report about channel and campaigns performances
• Increase engagement on Social Media platforms, while bringing more users to our pages
• Maintain all social networking activity in line with the Company’s brand objectives
• Maintain clear intent and strategic direction for each Social Media campaign, in order to drive sales and build brand awareness

Requirements

• At least 2 years within the PR industry
• Existing Media contacts
• Experience in the implementation of PR communications and brand strategies
• Exceptional writing and editing skills
• Solid understanding of Social Media best practices and trends
• Able to work cohesively within a team environment
• Able to strategically collaborate with partners to develop and deploy successful campaigns
• Strong communicator, forward and creative thinker
• Collaborative, innovative and engaging
• Excellent problem solver

Benefits

• The opportunity to be part of a team full of talented people with the best backgrounds
• A unique experience in an entrepreneurial, yet structured environment
• Fantastic learning and results oriented culture
• Opportunities to progress to more senior operations roles as the company grows