Head of Digital Growth at VentureWeb

Job description

Does the opportunity of relocating to Johannesburg, South Africa excite you? Or are you a South African living abroad and wanting to come back?

Your Career. Our Priority. Global staffing and services, dedicated to disrupting the traditional approach to the marketing industry. Get connected with permanent and contract opportunities and exceptional clients. We will not only help you find your next role, we also coach and mentor you through the process. Once you start your new position, our partnership doesn’t end there. You will be assigned a dedicated Staffing Manager who will assist you in settling in to your new role and provide ongoing support and tailored learning opportunities so that you’re set up for success.

Through flexible work arrangements and dedicated support, we will help you grow your marketing or creative career. Your journey starts here.

What you will do:

• Build out and lead a new team of in-house specialists to establish an efficient digital marketing function that can deliver against growth ambitions.
• Work with the Multichoice brands such as SuperSport, Mnet and DStv to centralise in-house specialist digital marketing skills.
• Develop plans for the strategic use of Multichoice brand assets such as websites, apps and social media channels.
• Develop a full-funnel marketing strategy, driving innovation across all digital marketing channels and mediums to acquire and retain subscribers.
• In a bottom-up manner, provide support to a team of:
• Marketing channel specialists to enable best-in-class organic search, paid search, paid social, display, content and messaging that focus on the upkeep and iterative improvement of always-on campaigns.
• Web and app development resources to enable a great user experience when interacting with acquisition/onboarding/retention initiatives.
• Creatives to develop consistent, high quality, engaging, and compelling copy and imagery.
• Tracking, analytics and BI resources to ensure accurate data is maintained and accessible to all within the team and externally when appropriate

Key Responsibilities:

• Drive transformational change, transitioning the marketing approach and mix from traditional marketing to digital marketing.
• Deliver remarkable results and an exceptional customer experience by balancing a data-driven approach with high quality creative and usability standards.
• Focus on optimising, iterating and growing always-on campaigns that deliver significant cost-effective results.
• Establish operational efficiency, leading to reductions in production time and cost savings.
• Stay on top of new developments, competitor activity, technology and suppliers. Ensure the team implements the most impactful new ideas.
• Tie initiatives to outcomes. Trial and ruthlessly vet initiatives based on performance against a business metric before scaling up. Have budget and resources follow MVP performance.
• Harness split testing power. With your team, conceive hypotheses and let data from experiments direct the decision.
• Stay agile and iterative in an industry where speed wins and data accessibility empowers specialists and decision makers. Keep your team opportunistically flexible and entrepreneurial.
• Provide feedback on performance, ongoing projects and roadmap to relevant stakeholders at Multichoice.

The qualifications you will need:

• Previous experience of hiring, managing and mentoring a team of specialists.
• Relevant degree (or experience in lieu of) and 6+ years in a relevant senior role.
• A great communicator with presentation experience. Able to convey complex concepts in a simple and digestible manner.
• Both creative and analytical. You have helped conceive and bring engaging integrated campaigns to life, but you rigorously analyze their performance to understand how to improve.
• Experience in both setting the marketing strategy, as well as getting involved in execution.
• Exceptional planning, project management and problem-solving skills, including the ability to coordinate individuals across teams and geographies.
• Proven track record in planning and buying performance-based digital media to achieve tangible business results.
• Can demonstrate having constructively challenged clients or internal teams and then worked with them to develop campaigns that secured a real competitive advantage.

Leadership Qualities

• Thought Leadership: Developing strategies, providing insights, generating ideas, exploring possibilities, examining information, adopting practical approaches
• Market Leadership: Developing expertise, challenging ideas, interacting with people, understanding people, seizing opportunities
• Business Leadership: Pursuing goals, taking action, upholding standards, managing risk, seizing opportunities
• People Leadership: Making decisions, empowering individuals, challenging ideas, directing people, convincing people, interacting with people;
• Personal Leadership: Embracing change, thinking positively, showing composure, understanding people, valuing individuals, valuing the collective team
• Please note that only applicants selected for an interview will be contacted.