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  • Posted: Feb 15, 2017
    Deadline: Not specified
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    Established in the summer of 2009, Black Snow Digital was founded as a Specialist Digital Marketing Agency to help businesses achieve business online success through creating engaging digital marketing campaigns across a wide range of industries’. As a top digital marketing agency our work is creatively exceptional, promptly executed and our thinking i...
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    Social Media Manager

    Job description

    Black Snow Digital is looking for a tech-savvy, energetic, dynamic and confident Senior Social Media Manager with minimum Three - Five± years of experience in a mid-senior social media role. Solid understanding of various social media platforms (Facebook, Linkedin, Twitter, YouTube, Instagram, Pinterest).

    • The candidate we are looking for should be part social media magician, part wordsmith, and part marketing strategist.
    • The candidate is responsible for the smooth running of our clients' accounts: strategically, operationally, creatively and financially.

    Main responsibilities:

    Your primary focus will be on the strategic planning, content curation, execution, management and optimisation of all social media campaigns/projects both for our clients and for our agency's internal brands.

    Strategy:

    • Play an advisory role on client engagements, serving as a social media strategic advisor to both account leads and clients.
    • Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success
    • Lead the development of organisation-wide social media management standards, policies and rules of engagement for social media.
    • Develop unique strategies and builds upon current client strategies which meet/exceed objectives.
    • Perform detailed evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats.
    • Lead the design of insight driven strategies from opportunity identification through to experience definition.
    • Proactively keeps abreast of assigned clients' social marketing and media plans, and provide technological solutions including rich media, promotional ideas, mobile, social networks, viral, etc.

    Management/Campaign:

    • Manage social media campaigns and day-to-day activities - scheduling, running and engaging in regular social promotions and paid advert campaigns, creating the correct targeted audiences and tracking their success
    • Manage social media presence including community sites, posting on relevant blogs, and seeding content into social applications as needed.

    Content/Community management:

    • Research/Content Creation - posts, blogs, web pages, articles, newsletters, communications materials, and material for social media channels.
    • Conceptualise, edit, write and re-write articles, features, ad copies, and other content.
    • Overseeing and developing the overall design of all social media platforms, landing pages and content marketing materials.
    • Become an advocate of our clients' brand in social media spaces, engaging in dialogues and answering questions where appropriate including emerging social platforms, such as Snapchat, Pinterest, Google+, and Instagram.
    • Drive online advocacy, writing editorial pieces, community-outreach efforts, competitions, etc.
    • Growing blog subscribers and expanding the overall blog's reach.

    Analytics and Reporting:

    • Monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on effectiveness of campaigns in an effort to maximise results.
    • Measure results of monthly (ROI and KPIs) campaigns and compile monthly client reports - ROI, CTR, CPM on various client accounts monthly.
    • Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.

    Business:

    • Fosters new business leads and prepare and present winning strategic pitches and presentations.
    • Demonstrate an ongoing ability to work collaboratively with our company's management and other agency teams on RFPs, tenders, meetings and presentations.
    • Run monthly social media for business workshops to clients and at exhibitions or events (strong presenter)

    Requirements:

    • South African citizens (only).
    • Relevant diploma or degree.
    • Minimum Three to Five+ years of experience managing social media accounts and programs in a Mid-Senior role.
    • Experience in CRM/ORM tools/using third-party social media monitoring tools.
    • Very tech/web savvy and extensive web/interactive knowledge.
    • Wordsmith - excellent communication skills, both written and verbal.

    Advantageous:

    • Proficiency with online marketing techniques such as CRM, ORM, SEO/PPC and Google Analytics an advantage.
    • Facebook / Google certifications (huge plus).

    Personal Skills/Attributes:

    • Very tech/web savvy and extensive web/interactive knowledge.
    • Ability to network and nurture leads - highly motivated to meet/exceed targets and Excel.
    • Well-spoken with excellent written and verbal communication skills.
    • Meticulous attention to detail.
    • Ability to cope under pressure and follow a brief.

    Remuneration: R24 000 - R38 000 per month (Negotiable depending on level of experience)

    Benefits: Yearly performance bonus, cell and petrol allowance

    Method of Application

    Note: Please append an electronic copy of your CV in a MSword/PDF format.

    Interested and qualified? Go to Black Snow Digital on www.linkedin.com to apply

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