Social Media Manager at Black Snow Digital

Job description

Black Snow Digital is looking for a tech-savvy, energetic, dynamic and confident Senior Social Media Manager with minimum Three - Five± years of experience in a mid-senior social media role. Solid understanding of various social media platforms (Facebook, Linkedin, Twitter, YouTube, Instagram, Pinterest).

• The candidate we are looking for should be part social media magician, part wordsmith, and part marketing strategist.
• The candidate is responsible for the smooth running of our clients' accounts: strategically, operationally, creatively and financially.

Main responsibilities:

Your primary focus will be on the strategic planning, content curation, execution, management and optimisation of all social media campaigns/projects both for our clients and for our agency's internal brands.

Strategy:

• Play an advisory role on client engagements, serving as a social media strategic advisor to both account leads and clients.
• Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success
• Lead the development of organisation-wide social media management standards, policies and rules of engagement for social media.
• Develop unique strategies and builds upon current client strategies which meet/exceed objectives.
• Perform detailed evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats.
• Lead the design of insight driven strategies from opportunity identification through to experience definition.
• Proactively keeps abreast of assigned clients' social marketing and media plans, and provide technological solutions including rich media, promotional ideas, mobile, social networks, viral, etc.

Management/Campaign:

• Manage social media campaigns and day-to-day activities - scheduling, running and engaging in regular social promotions and paid advert campaigns, creating the correct targeted audiences and tracking their success
• Manage social media presence including community sites, posting on relevant blogs, and seeding content into social applications as needed.

Content/Community management:

• Research/Content Creation - posts, blogs, web pages, articles, newsletters, communications materials, and material for social media channels.
• Conceptualise, edit, write and re-write articles, features, ad copies, and other content.
• Overseeing and developing the overall design of all social media platforms, landing pages and content marketing materials.
• Become an advocate of our clients' brand in social media spaces, engaging in dialogues and answering questions where appropriate including emerging social platforms, such as Snapchat, Pinterest, Google+, and Instagram.
• Drive online advocacy, writing editorial pieces, community-outreach efforts, competitions, etc.
• Growing blog subscribers and expanding the overall blog's reach.

Analytics and Reporting:

• Monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on effectiveness of campaigns in an effort to maximise results.
• Measure results of monthly (ROI and KPIs) campaigns and compile monthly client reports - ROI, CTR, CPM on various client accounts monthly.
• Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.

Business:

• Fosters new business leads and prepare and present winning strategic pitches and presentations.
• Demonstrate an ongoing ability to work collaboratively with our company's management and other agency teams on RFPs, tenders, meetings and presentations.
• Run monthly social media for business workshops to clients and at exhibitions or events (strong presenter)

Requirements:

• South African citizens (only).
• Relevant diploma or degree.
• Minimum Three to Five+ years of experience managing social media accounts and programs in a Mid-Senior role.
• Experience in CRM/ORM tools/using third-party social media monitoring tools.
• Very tech/web savvy and extensive web/interactive knowledge.
• Wordsmith - excellent communication skills, both written and verbal.

Advantageous:

• Proficiency with online marketing techniques such as CRM, ORM, SEO/PPC and Google Analytics an advantage.
• Facebook / Google certifications (huge plus).

Personal Skills/Attributes:

• Very tech/web savvy and extensive web/interactive knowledge.
• Ability to network and nurture leads - highly motivated to meet/exceed targets and Excel.
• Well-spoken with excellent written and verbal communication skills.
• Meticulous attention to detail.
• Ability to cope under pressure and follow a brief.

Remuneration: R24 000 - R38 000 per month (Negotiable depending on level of experience)

Benefits: Yearly performance bonus, cell and petrol allowance