Account Director at 99C

Key Responsibilities:

Executive Client Leadership

• Build and maintain strong relationships with clients at Exco and senior management level.
• Serve as strategic counsel to clients, advising on business and communication challenges beyond day-to-day campaign work.
• Drive transformational outcomes that deliver measurable value for clients and the agency.
• Lead crisis management and resolution, acting as the primary point of escalation for client accounts.
• Champion client needs across all agency departments to ensure exceptional, joined-up service delivery.

Strategic Direction

• Shape the long-term strategic vision for client accounts in partnership with Strategy and Creative.
• Lead integrated campaign development across all channels and touch points.
• Drive innovation in creative solutions, media approaches, and technology adoption.
• Ensure all strategic output delivers measurable business impact against client objectives.
• Present strategic recommendations to client boards and senior leadership.

Business Leadership

• Drive organic growth within existing accounts through proactive opportunity identification.
• Lead major new business pitches and proposals.

Team Leadership & Development

• Lead and inspire multiple account teams of Account Managers and Account Executives.
• Set clear goals and expectations; provide guidance, support, and regular performance feedback.
• Create a high-performance culture built on accountability, collaboration, and excellence.
• Drive talent acquisition by contributing to recruitment, selection, and onboarding of new team members.
• Champion diversity, equity, and inclusion within the team and the broader agency.

Brief Development & Campaign Delivery

• Write clear, accurate, and concise creative briefs that effectively communicate client goals, target audience, and all relevant information.
• Collaborate with Creative, Strategy, Production, and other agency resources to develop innovative, impactful campaigns.
• Oversee quality assurance on all work produced, ensuring creativity, attention to detail, and alignment with brand strategy.

Agency Leadership & Business Development

• Contribute to agency-wide strategic planning and business development initiatives.
• Participate in executive-level decision-making and cross-departmental governance.
• Drive cross-functional collaboration between Client Service, Creative, Strategy, and Production.
• Build and protect the agency’s reputation through thought leadership and client excellence.

Requirements

Education

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
• Postgraduate qualification in Business or Marketing is advantageous

Experience

• Minimum 7 years’ experience in advertising or related industry, with at least 3 years at senior account management level.
• Proven track record of managing large, complex, multi-market accounts.
• Demonstrated experience leading teams and developing talent.
• Retail or FMCG advertising experience is highly advantageous.