Account Manager – Advertising (Marketplace Sponsored Ads) at Salt South Africa

Responsibilities:

• Drive adoption and usage of the company’s self-service sponsored advertising platform among marketplace sellers.
• Analyse sales performance, advertising metrics, and campaign data to identify trends and improvement opportunities.
• Provide sellers with actionable, data-driven recommendations to improve advertising performance.
• Develop media plans for high-spending accounts and identify opportunities for upselling additional advertising solutions.
• Coordinate the collection of campaign assets and work closely with creative teams to ensure successful execution.
• Manage advertising campaign schedules and ensure alignment with broader marketing initiatives.
• Oversee campaign billing and payment processes, ensuring accuracy and timely completion.
• Monitor campaign performance, prepare reporting, and communicate results to clients.
• Consistently achieve and exceed advertising revenue and sales targets.
• Support the creation of promotional materials and educational content that encourage platform adoption.
• Partner with Account Managers to drive usage among key seller accounts and resolve platform-related challenges.
• Contribute to new seller acquisition initiatives.
• Gather customer feedback and provide insights to enhance the advertising platform and user experience.
• Collaborate with CRM and Marketing teams to create case studies, success stories, and retention initiatives.
• Assist with educational webinars and training sessions focused on platform performance and best practices.
• Escalate technical or operational issues to the appropriate internal teams for resolution.