Account Manager | Draftline at AB InBev

Job Purpose:

The key purpose of this role is to manage the day-to-day operations of the specified client portfolio and be responsible for building and maintaining the relationship between draftLine and their specific brand team. As an Account Manager, you need to drive insightful, communication strategies and creative. You will need to be proactive on the brands’ business; managing the activation of effective communication campaigns cost efficiently and timely.

Key outputs and responsibilities:

• Meet and liaise with clients to discuss and identify their advertising requirements
• Work as a member of the team in implementing effective and timely communications by applying agreed draftLine processes and procedures
• Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget
• Work with the Account and Group Account Leads to brief other draftLine department staff and assist with the development of the deliverables
• Liaise with, and act as the link between, the brand team and draftLine by maintaining regular contact with both
• Ensure that communication flows effectively
• Negotiate with brand teams and draftLine staff regarding details of campaigns
• Present creative work to the brand teams for approval or modification
• Work with Account and Group Account Leads in managing budgets, campaign costs and billing clients
• Monitor the effectiveness of campaigns alongside BI and Data teams
• Undertake administrative tasks required for the day-to-day management of client portfolios
• Manage brand-facing administration – weekly status documents, contact reports, billing instructions, etc.
• Proactively communicate with clients, ensuring expectations are understood and met

Profile:

• Bachelor’s degree in business, marketing, or related field.
• Comprehensive and current knowledge of company offerings and industry trends.
• The drive and energy to manage multiple accounts while looking for new opportunities.
• Excellent verbal and written communication skills.
• Ability to understand client needs and handle the negotiation process.
• Strong time management skills.
• Financial aptitude and the ability to manage budgets
• A positive attitude with the ability to rally and lead a team – proactivity and forward thinking is key in this role
• The ability to effectively manage and lead multiple brands simultaneously

Personality

• Learns fast and is able to understand what is being asked for by the brand team, extract the relevant information,
• simplify and brief the team on the requirements.
• Lead, manage and build strong relationships with the brand team and our other agency partners
• Is highly organized and detail orientated.
• Loves digital
• Works effectively under pressure while keeping the team calm and motivated.
• Takes initiative and doesn’t wait for instruction and can manage their own time.
• Is completely dependable.
• A natural problem-solver and able to pull a project back on track when the unexpected comes up