Account Manager at Mediamark (PTY) Ltd

Duties & Responsibilities

FUNCTION A:TO SELL RADIO AIRTIME ON BEHALF OF JACARANDA FM UNDER THE MEDIAMARK PORTFOLIO: 

• To sell radio airtime, to meet and exceed monthly targets
• To sell digital, and meet Digital Target
• To sell long term "seminar'' packafes or programmes
• Prospect/cold canvas potential radio advertisers and build personal portfolio of clients, secure new business
• Follow up leads that are distributed by the company and record these on the CRM system, obtain appointments
• Set up appointments with new and existing clients which includes 40 engagements per month
• Develop and deliver proposals and presentations to the advertiser, secure business commitment
• Recommend ongoing advertising opportunities to clients, secure ongoing business
• Have adequate visibility amongst client portfolio, to ensure top of mind awareness, addressing client needs, Up-selling & Client service
• Identify client challenges through consultation and provide creative solutions
• Engage with Mediamark internal support services and departments with due care and collaboration
• Understand Mediamark and Brand product offerings and adapting these to solve business challenges for clients

FUNCTION B:  TO BUILD AND MANAGE A PORTFOLIO OF DIRECT ADVERTISERS ACCORDING TO THE MEDIAMARK PHILOSOPHY:

• Build strong relationships with existing clients, secure ongoing business
• Develop new business and maintain existing business, trusted client service consultant
• Practice superior client service and ensure brand offerings maintain top-of-mind awareness
• Resolve client-related queries with efficiency and superior client service
• Participate in entertainment functions aimed at developing relationships
• Provide a full sales support function to the advertiser through a trusted relationship
• Be a media consultant to client by understanding their business and challenges
• Be accountable to advertisers, and internal support departments with timeous feedback and follow-ups, client service, and relationship trust
• Keep client updated with information supplied by Mediamark and stations, trusted media consultant to client
• Deliver information where necessary (including rate cards, gifts, invitations)
• Annalise sales information for forward planning
• Keep abreast of the latest research information with sound product knowledge
• Engage in fact finding activities to keep informed of industry information, sound industry knowledge
• Be accountable for updating the CRM system, scorecards and appraisals, and any sales tracking documentation
• Attention to detail and continous reporting of sales activities and pipelines

FUNCTION C:  TO CARRY OUT ANY REASONABLE REQUEST BY THE BUSINESS UNIT DIRECTOR:

• Ad hoc duties

Requirements

Qualifications

• Matric
• Degree or equivalent from college in sales/marketing preferred
• Valid driver’s license and motor vehicle

Knowledge & Skills

• Excellent communication skills, written, verbal and telephonic
• Excellent presentation skills
• Basic understanding of marketing tools: BRC RAMS, Telmar, BrandMapp, and interpreting research
• Attention to detail and reporting proficiency
• Sound understanding of business models and solutions-driven consulting
• Media planning, strategy, and marketing
• Planning and Project Management

Experience

• At least 3 – 4 years sales experience
• Basic understanding of marketing tools: BRC RAMS, Telmar, BrandMapp, and interpreting research