Ad Operations Specialist at Publicis Groupe

Role purpose

• Executes campaign trafficking, tracking setup, QA and go-live processes — ensuring digital campaigns are technically implemented according to approved plans and reporting requirements.

Scope of role

• Trafficking sheets
• Tags, pixels, UTMs & click trackers
• Creative QA
• Placement QA
• Go-live confirmation
• Technical issue logging
• Tracking validation support

Responsibilities

Core accountabilities

• Prepare trafficking sheets.
• Implement or coordinate tags, pixels, UTMs, click trackers and ad server setup.
• QA creative, placements, click-throughs and naming conventions.
• Confirm campaign go-live.
• Identify and document technical issues.
• Support data validation for reporting and billing actualisation.
• Maintain campaign setup records.

Mandatory artifacts owned

• Trafficking Sheet
• Captures campaign setup requirements.
• Tagging Confirmation
• Confirms tracking is correctly implemented.
• QA Record
• Confirms setup has passed checks.
• Go-Live Screenshot / Confirmation
• Confirms campaign launch status.
• Issue Log
• Tracks technical problems and resolution.

Decision rights

• Hold launch if tracking or assets are incomplete
• Reject incorrect creative or tags
• Escalate setup issues
• Flag data quality risks

What this role is NOT accountable for

• Selecting channels or approving media plans.
• Deciding budgets.
• Reconciling supplier invoices.
• Writing PCA recommendations alone.

Qualifications

Required competencies

• 2–5 years in Ad Ops or digital trafficking.
• Trafficking accuracy
• Set up campaigns correctly.
• Tagging knowledge
• Understand tags, pixels, UTMs and click trackers.
• QA discipline
• Test creative, links and placements.
• Platform familiarity
• Working knowledge of common platforms and ad servers.
• Documentation
• Maintain clean setup and issue records.
• Problem solving
• Identify and escalate technical issues.