Latest Jobs at Publicis Groupe

Role purpose

• Executes campaign trafficking, tracking setup, QA and go-live processes — ensuring digital campaigns are technically implemented according to approved plans and reporting requirements.

Scope of role

• Trafficking sheets
• Tags, pixels, UTMs & click trackers
• Creative QA
• Placement QA
• Go-live confirmation
• Technical issue logging
• Tracking validation support

Responsibilities

Core accountabilities

• Prepare trafficking sheets.
• Implement or coordinate tags, pixels, UTMs, click trackers and ad server setup.
• QA creative, placements, click-throughs and naming conventions.
• Confirm campaign go-live.
• Identify and document technical issues.
• Support data validation for reporting and billing actualisation.
• Maintain campaign setup records.

Mandatory artifacts owned

• Trafficking Sheet
• Captures campaign setup requirements.
• Tagging Confirmation
• Confirms tracking is correctly implemented.
• QA Record
• Confirms setup has passed checks.
• Go-Live Screenshot / Confirmation
• Confirms campaign launch status.
• Issue Log
• Tracks technical problems and resolution.

Decision rights

• Hold launch if tracking or assets are incomplete
• Reject incorrect creative or tags
• Escalate setup issues
• Flag data quality risks

What this role is NOT accountable for

• Selecting channels or approving media plans.
• Deciding budgets.
• Reconciling supplier invoices.
• Writing PCA recommendations alone.

Qualifications

Required competencies

• 2–5 years in Ad Ops or digital trafficking.
• Trafficking accuracy
• Set up campaigns correctly.
• Tagging knowledge
• Understand tags, pixels, UTMs and click trackers.
• QA discipline
• Test creative, links and placements.
• Platform familiarity
• Working knowledge of common platforms and ad servers.
• Documentation
• Maintain clean setup and issue records.
• Problem solving
• Identify and escalate technical issues.

go to method of application »

Role purpose

• Owns the channel craft function across AV, OOH, audio, social, search, programmatic, performance, retail media, commerce and influencer. Ensures specialists produce technically strong, commercially sound, measurable and executable plans. Owns recommendation quality, implementation standards and delivery validation — not invoice loading or billing admin.

Scope of role

• Channel planning standards
• Specialist capability management
• Channel plan QA
• Delivery validation governance
• Make good / credit / dispute recommendations
• Channel learning & PCA quality
• Marketplace collaboration with Corporate Investment

Responsibilities

Core accountabilities

• Lead the channel implementation planning function.
• Ensure specialists receive clear briefs from Journey Planning.
• Ensure every channel plan includes rationale, recommendation, cost logic, KPI forecast and delivery assumptions.
• Ensure plans are executable, measurable and aligned to the integrated strategy.
• Ensure delivery actualisation is completed before billing approval.
• Ensure under-delivery is disputed, credited, made good or escalated.
• Ensure channel learnings feed future planning.
• Maintain channel planning standards across teams.

Decision rights

• Channel planning standards
• Quality approval of vertical plans
• Delivery validation requirements
• Approve / hold / dispute / credit / makegood delivery
• Channel specialist capability standards

What this role is NOT accountable for

• Defining the original growth strategy.
• Owning the client relationship.
• Loading plans into billing systems.
• Processing supplier invoices or vendor onboarding.
• Trafficking tags.
• Producing routine campaign reports.

Qualifications

Required competencies

• 8+ years managing channel standards, investment quality and delivery governance.

Channel expertise

• Strong grasp of channels and buying environments.

Technical planning

• Evaluate plans, forecasts and delivery assumptions.

Commercial judgment

• Understand cost, rate and delivery implications.

Governance

• Enforce standards and handoffs.

Supplier understanding

• Challenge media owner / platform delivery.

Team leadership

• Manage specialists and develop capability.

Delivery validation

• Identify under-delivery and recommend action.

Additional information

How performance is measured

• Channel plan quality
• Percentage of plans passing QA first time.
• Forecast accuracy
• Delivery versus forecast by channel.
• Delivery validation
• Percentage of invoices validated before billing.
• Leakage reduction
• Less unchallenged under-delivery or incorrect billing.
• Specialist capability
• Improvement in standards and training completion.
• PCA quality
• Channel learnings captured and reused.

go to method of application »

Role purpose

• Owns the client relationship, business context, commercial priorities, scope, revenue protection and senior stakeholder alignment. Ensures every media assignment starts with a clear business problem, growth ambition, JTBD and success definition — so the agency responds to the client’s business challenge, not only a media brief.

Responsibilities

Scope of role

• Client business understanding
• Stakeholder management
• Business brief quality
• Scope & fee protection
• Commercial risk escalation
• Internal team alignment
• Client-facing narrative
• Returning learnings into the next brief

Core accountabilities

• Own the client relationship and senior client confidence.
• Understand the client’s business, category, competitors and growth ambition.
• Translate client needs into a clear business brief and JTBD.
• Ensure all assignments have success criteria before strategy and planning begin.
• Confirm budget, timelines, stakeholders, approvals and commercial constraints.
• Align internal teams around the same brief.
• Protect agency scope, fees and revenue.
• Escalate client-facing delivery, billing or commercial risks.
• Ensure PCA learnings influence future briefs.

Managing / Client Partner

• Owns executive relationship, revenue growth, scope expansion and partnership.

Mandatory artifacts owned

• Business Brief
• Defines the business problem, objective, market context and required response.

JTBD Definition

• Defines the job media must do for the brand or business.

Success Definition

• Confirms business, brand, media and commercial KPIs.

Stakeholder Alignment Note

• Confirms decision-makers, approvers and timelines.

Scope & Fee Check

• Confirms whether work is covered by scope or needs additional fee.

Client Escalation Note

• Used when material delivery, billing or commercial risks need client discussion.

Next Brief Input

• Ensures PCA learnings feed the next campaign brief.

Decision rights

• Is the brief complete enough to begin strategy In scope or additional fee
• Whether client escalation is required
• Whether the response answers the business problem
• Whether PCA needs formal client discussion

Qualifications

Client leadership

• 10+ years managing senior stakeholders, large accounts, revenue and teams.
• Manage senior client relationships.
• Business understanding
• Grasp commercial, category and brand challenges.
• Briefing discipline
• Convert client needs into clear briefs.
• Commercial awareness
• Manage scope, fee, risk and revenue.
• Stakeholder management
• Align client, agency and partner teams.
• Communication
• Present clearly and influence decision-makers.
• Escalation management
• Handle sensitive delivery or billing issues

go to method of application »

Role purpose (Regional Digital Hub- Nigeria & adhoc CEWA Markets)

• Produces campaign reports, maintains dashboards, validates data sources and supports performance commentary and PCA development.

Responsibilities

Scope of role

• Campaign data gathering
• Dashboard maintenance
• Weekly & monthly reporting
• Data validation
• KPI tracking
• Variance identification
• PCA data support
• Performance commentary support

Core accountabilities

• Gather campaign performance data from agreed sources.
• Maintain dashboards and report templates.
• Validate data consistency with Ad Ops and platform reports.
• Track KPI delivery against the measurement framework.
• Highlight variances, trends and optimisation opportunities.
• Support PCA and Start/Stop/Continue outputs.
• Escalate unreliable or incomplete data.

Mandatory artifacts owned

• Mandatory artifacts owned
• Weekly / Monthly Report

Tracks campaign delivery and KPI performance.

• Dashboard Update
• Maintains the agreed reporting dashboard.

Data Validation Check

• Confirms data sources and figures are reliable.

Performance Variance Note

• Flags over- or under-performance.

PCA Data Pack

• Provides the evidence base for PCA.

Qualifications

Required competencies

• 2–5 years in campaign reporting or analytics.

Data accuracy

• Gather and validate data carefully.

Reporting discipline

• Update reports consistently and on time.

Analytical thinking

• Identify trends and variances.

Tool capability

• Comfort with reporting tools, spreadsheets and dashboards.

Communication

• Explain results clearly.

Collaboration

• Work with Ad Ops, specialists and planners.

go to method of application »

Role purpose

• Accountable for end-to-end performance delivery across the portfolio. Owns performance strategy, optimization governance, client leadership, data interpretation, learning agenda development, innovation and automation, operational excellence and third-party execution governance. While campaign setup and trafficking may be handled by an external execution partner (Nodes), accountability for campaign quality, delivery, optimization, reporting accuracy and business outcomes remains with the Performance Lead. The role acts as the strategic and operational command center connecting client objectives, media strategy, creative, analytics, technology and execution teams.

Responsibilities

Scope of role

• Performance strategy
• Optimization governance
• Client leadership
• Data interpretation
• Learning agenda development
• Innovation and automation
• Operational excellence
• Third-party execution governance

Core accountabilities

• Translate business objectives into measurable performance frameworks.
• Validate media plans, audience strategy and channel mix.
• Drive ROAS, CPA, conversion and growth optimization.
• Ensure all campaigns are performance-ready before launch.
• Lead daily alignment with execution partners.
• Govern setup hygiene, taxonomy, UTMs, pixels and conversion tracking.
• Ensure optimization recommendations are executed within SLA.
• Monitor pacing, delivery, spend accuracy and campaign health daily.
• Conduct daily checks and weekly deep dives; generate optimization hypotheses and predictive recommendations.
• Lead weekly performance reviews with client stakeholders and translate performance into business implications.
• Identify automation and AI-led optimization opportunities; drive testing frameworks and experimentation culture.
• Lead monthly “Start / Stop / Continue” learning reviews and embed learnings into future planning.

Manadatory artifacts owned

• Performance Framework
• Translates business objectives into measurable performance KPIs.
• Performance-Readiness Sign-Off
• Confirms campaigns are performance-ready before launch.
• Optimization Tracker
• Maintains operational governance and optimization instructions within SLA.
• Weekly Deep Dive & Recommendations
• Deep-dive analysis with optimization hypotheses and predictive recommendations.
• Client Performance Review
• Weekly review translating media performance into business implications.
• Learning Agenda / Start–Stop–Continue
• Monthly best-practice governance embedding learnings into future planning.

Decision rights

• Whether a campaign is performance-ready to launch
• Optimization direction and priority
• Escalation of delivery, platform or tracking risk
• Reporting and data integrity standards
• Testing and experimentation agenda
• Execution partner governance and SLA enforcement

Qualifications

Required competencies

• Including at least 3–5 years in a senior performance, client-leadership or team/partner-management role
• Demonstrated hands-on experience across Google, Meta, DV360/programmatic and commerce media
• Performance marketing
• Advanced performance marketing expertise.
• Platform expertise
• Google, Meta, DV360, Programmatic and Commerce Media.
• Analytics & attribution
• Strong analytics and attribution capability.
• Martech understanding
• Conversion tracking and martech understanding.
• Operational governance
• Operational governance and stakeholder management.
• Strategic consulting
• Strategic storytelling and consulting ability.
• Partner management

go to method of application »

Role Purpose

• The Mid-Senior ATL Media Planner is responsible for the planning, implementation, day-to-day management and reporting of Toyota ATL media campaigns. The Planner owns the translation of approved strategy into clear, accurate and executable media plans and flowplans, and remains accountable for the campaign through implementation, delivery and post-campaign learning.
• This is not a role for someone who simply populates a flowplan or forwards media-owner proposals. The Planner must interrogate the brief, evaluate opportunities, build and defend recommendations, manage the detail and take responsibility for getting the work delivered correctly.

Responsibilities

Media Planning

• Translate approved strategy into detailed ATL channel, media owner and placement recommendations.
• Develop accurate and up-to-date media plans, schedules and flowplans.
• Evaluate reach, frequency, audience delivery, geography, timing, format, cost efficiency and the role of each channel.
• Interrogate proposals objectively rather than forwarding media-owner recommendations without a clear point of view.
• Write clear rationales explaining why each recommendation deserves investment and how it answers the brief.
• Ensure plans reflect the latest approved strategy, budget and campaign timing.
• Contribute practical market and channel knowledge to strategy development.

Flowplan Ownership

• Own the flowplan as the definitive working record of the campaign investment and approved media activity.
• Know what is approved, booked, pending, changed, at risk and still required at any point in the campaign.
• Update changes accurately and promptly so the flowplan always reflects the current position.
• Make sure budgets, dates, channels, media owners, formats, added value and status notes are correct.
• Keep supporting approvals and documentation organised and traceable.
• Follow outstanding actions through to completion rather than waiting to be chased.

Campaign Implementation

• Translate approved plans into executable media schedules and clear implementation instructions.
• Coordinate CEs, bookings, material requirements, chase lists and deadlines with the relevant teams.
• Work closely with Buying to confirm availability, cost, value, booking status and final placement details.
• Manage media-owner requirements and ensure all information needed for implementation is supplied on time.
• Monitor campaign implementation and resolve discrepancies between the approved plan, booking and live activity.
• Make sure the plan presented and approved is the plan that ultimately goes live, unless changes have been clearly approved and documented.

Media Owner Management

• Build strong, professional relationships with media owners while maintaining an objective planning perspective.
• Interrogate every proposal for audience fit, strategic role, cost, delivery, added value and campaign relevance.
• Negotiate and challenge where the recommendation can be improved.
• Request the information needed to make evidence-based recommendations and reporting assessments.
• Hold media owners accountable for confirmed deliverables, campaign data, proof of performance and post-campaign information.

Budget and Commercial Management

• Take responsibility for the accuracy of campaign budgets and the latest financial position.
• Track approved investment, changes, actual costs, added value and any potential under or overspends.
• Work closely with Buying and finance-related processes to prevent avoidable financial losses or unresolved discrepancies.
• Ensure CEs, schedules, bookings, flowplans and reporting reflect the same approved position.
• Escalate budget or delivery risks early, with a clear recommendation for resolution.
• Maintain accurate forecasting and campaign documentation.

Campaign Management and Optimisation

• Monitor live campaign delivery against the approved plan and agreed objectives.
• Identify delivery issues, missed placements, value shortfalls or scheduling risks early.
• Work with media owners and Buying to protect campaign delivery and resolve issues.
• Recommend changes where activity is not delivering the intended audience, weight, timing or value.
• Document approved changes and their impact on the wider plan.

Reporting and Post-Campaign Analysis

• Own the accuracy, completeness and timely delivery of reporting for the ATL campaigns and channels under your management.
• Collect, verify and reconcile proof of performance, final schedules, audience delivery, media-owner results and spend information.
• Assess delivery against the approved plan, objectives, KPIs and agreed media-owner commitments.
• Write clear insights that explain what happened, why it happened and what Toyota should do differently next time.
• Identify campaign learnings across channel, placement, timing, geography, audience delivery and value.
• Resolve or clearly disclose data gaps and reporting limitations before work is shared.
• Present campaign performance and recommendations confidently in internal and client sessions when required.
• Maintain a clear record of final learnings so they are carried into future planning.

Qualifications

Experience

• Approximately 4 to 7+ years of ATL or integrated media planning experience.
• Strong traditional media planning and implementation experience.
• Experience managing significant campaign budgets, multiple deadlines and media-owner relationships.

Hard Skills

• Strong flowplan, schedule and implementation skills.
• Excellent Excel and strong PowerPoint capability.
• Numerically strong, with excellent attention to detail.
• Strong understanding of reach, frequency, audience delivery, cost efficiency and media value.
• Confident negotiation and media-owner management.
• Strong reporting, insight writing and presentation ability.
• Able to evaluate and defend media recommendations clearly.

Soft Skills

• Proactive and highly accountable.
• Organised and disciplined about follow-through.
• Comfortable challenging proposals constructively.
• Calm under pressure and able to manage competing priorities.
• Collaborative across disciplines and agency partners.
• Solution-led and willing to raise risks early.

Advantageous Experience

• Automotive category experience.
• Experience across television, radio, out-of-home, print, and cinema.
• Experience working on large-scale brand launches, always-on activity and integrated campaigns.

go to method of application »

ROLE PURPOSE 

• The Mid Level Digital Designer creates engaging, carefully crafted design for digital campaigns, content and customer touchpoints. The role translates creative ideas and audience understanding into effective visual executions across social, web, mobile and other digital formats. 
• Working with the Creative Director and multidisciplinary studio, the designer owns assigned assets and contributes to campaign concepts. The role balances design quality, platform requirements and delivery discipline, building the judgement to work independently while seeking guidance on complex creative decisions. 

Responsibilities

CREATIVE DEVELOPMENT AND VISUAL DESIGN 

• Understand the brief, audience, brand and intended response; contribute design routes, visual references and mock-ups to concept development. 
• Define or apply the visual treatment of assigned work, using strong typography, composition, imagery and information hierarchy. 
• Adapt campaign ideas across formats while preserving a coherent identity and making the most of each platform’s creative possibilities. 

DIGITAL AND PLATFORM CRAFT 

• Design social content, digital advertising, web layouts, presentation assets and other agreed deliverables to the required specifications. 
• Apply responsive, interaction and accessible visual-design principles, collaborating with UX and development specialists where required. 
• Create reusable components and well-organised working files; consider motion and interaction when these improve the idea or user experience. 

PRODUCTION AND DELIVERY QUALITY 

• Prepare accurate exports and handover files, checking dimensions, formats, legibility, brand consistency and other technical requirements. 
• Manage assigned design tasks across concurrent briefs, maintain version control and communicate dependencies or blockers early. 
• Incorporate review feedback carefully and check implemented or published work where relevant to confirm that the design intent is retained. 

INTEGRATION AND CREATIVE COLLABORATION 

• Work with Art Direction, Copy, Strategy, Media, UX, Technology and Client Leadership to create connected campaign executions. 
• Present design choices with clear rationale in team and client reviews, with senior support as appropriate. 
• Contribute to brainstorms and pitches, track relevant platform and cultural developments and share references that improve the studio’s work. 

AI CAPABILITY AND FUTURE WAYS OF WORKING 

• Use approved AI tools for visual exploration, image development and asset adaptation; refine generated outputs and check brand consistency, accessibility and technical suitability before handover. 
• Demonstrate effective prompting, iteration and critical evaluation. Use only approved tools and data; protect client information and intellectual property, check rights and provenance where relevant, and retain human accountability for final work. 
• Identify appropriate AI use cases, share practical learning and measure improvements in quality, speed or effectiveness. Recognise tool limitations and escalate uncertain, inaccurate or inappropriate outputs. 

MEASURES OF SUCCESS 

• High-quality digital design that meets the brief and works in its intended format. 
• Consistent brand expression and clear visual hierarchy across deliverables. 
• Accurate handovers, reliable deadlines and fewer avoidable production revisions. 
• Useful creative contributions and effective collaboration across disciplines. 
• Practical AI use that improves design exploration or production efficiency while maintaining craft and brand consistency. 

CRITICAL CAPABILITIES 

• Visual design craft, conceptual thinking and platform awareness. 
• Responsive layout, interaction principles and accessibility awareness. 
• Production accuracy, file organisation and attention to detail. 
• Clear design rationale, time management and constructive collaboration. 
• AI-assisted visual design, effective prompting and evaluation of generated assets

Qualifications

QUALIFICATIONS AND EXPERIENCE 

• At least three to four years of relevant digital design experience. 
• A portfolio with at least four strong examples demonstrating digital craft, conceptual thinking and work across formats. 
• Proficiency in Illustrator, Photoshop, InDesign, Figma and presentation software. 
• After Effects, HTML5 or rich-media production, and 3D or animation experience are advantageous. 
• Hands-on experience using AI in digital design, with examples demonstrating prompting, refinement and production-quality outcomes. 

go to method of application »

Role purpose

• Owns the translation of strategy into a connected media ecosystem. Takes the growth strategy and audience direction from the Strategist and turns it into a PESO journey, channel role architecture, audience activation logic, phasing, budget principles and specialist briefing pack.

Scope of role

• Audience activation logic
• PESO ecosystem planning
• Channel role definition
• Journey and moment mapping
• Budget allocation rationale
• Specialist briefing
• Integration of vertical channel plans
• Plan-level measurement questions
• Plan-level implications of under-delivery or variance

Responsibilities

Core accountabilities

• Translate growth strategy into a connected media journey.
• Define how the growth audience can be reached, influenced and moved across paid, earned, shared, owned and commerce touchpoints.
• Build the media ecosystem architecture.
• Define the role of each channel before specialists create detailed plans.
• Create the Specialist Briefing Pack for channel specialists.
• Integrate vertical channel plans into one coherent media plan.
• Ensure the plan ladders back to the JTBD and strategic growth objective.
• Define plan-level measurement questions with the Measurement Lead.
• Own the plan-level implication if a channel under-delivers or materially over/under-performs.

Mandatory artifacts owned

• Audience Activation Blueprint: Converts growth audience into media, platform, context and signal logic.
• PESO Ecosystem Plan: Defines how Paid, Earned, Shared, Owned and Commerce work together.
• Channel Role Framework: Defines the job of each channel before detailed planning starts.
• Journey / Moment Map: Defines consumer moments, occasions, touchpoints and sequencing.
• Budget Allocation Logic: Explains why budget is allocated across channels.
• Specialist Briefing Pack: Gives channel specialists audience, KPI, role, budget, timing and output requirements.
• Integrated Media Plan: Combines specialist outputs into a single coherent plan.
• Plan-Level Variance Note: Explains total-plan implications of delivery or KPI variance.

Key handshakes

• Channel Specialists: receives strategy from the Growth Media Strategist and hands over the Specialist Briefing Pack.
• Measurement Lead: receives strategy and plan inputs and hands over plan-level KPI questions.
• Buying Ops: receives the client-approved integrated plan and hands over a booking-ready plan.
• Client Lead / Strategist: receives outputs from Channel Specialists and hands over the integrated media plan.
• PCA team: receives input from the Measurement Lead and hands over plan-level learnings and future implications.

Decision rights

• PESO ecosystem architecture.
• Audience activation logic.
• Channel role definition.
• Budget allocation rationale.
• Specialist briefing quality.
• Integration of channel plans.
• Plan-level implication of delivery variance.

What this role is not

• Building every detailed vertical channel plan personally.
• Acting as TV planner, OOH planner, search specialist, social specialist and programmatic specialist all at once.
• Loading plans into billing systems.
• Supplier invoice reconciliation.
• Vendor onboarding.
• Tagging and trafficking campaigns.
• Producing raw dashboards.

Qualifications

Required competencies

• Communications planning: Translate strategy into ecosystem architecture.
• Audience activation: Convert growth audiences into channel and platform logic.
• Channel understanding: Strong understanding of ATL, digital, social, commerce and performance channels.
• Integration: Stitch specialist outputs into one plan.
• Briefing discipline: Write clear specialist briefs.
• Budget logic: Rationalise investment allocation.
• Measurement thinking: Connect planning choices to measurable outcomes.

Experience requirements

• 3–6 years in integrated planning or communications planning.
• KPIs
• Ecosystem quality: Strength of PESO plan and channel role clarity.
• Specialist handoff: Reduction in specialist rework due to unclear briefs.
• Plan integration: Quality of final integrated media plan.
• Audience activation: Evidence that audience logic translates into actionable channel plans.
• Measurement readiness: Plan has KPI and measurement logic before activation.
• Rework reduction: Fewer late-stage changes caused by planning gaps.

go to method of application »

Role purpose

• Owns the client relationship, business context, commercial priorities, scope, revenue protection and senior stakeholder alignment. Ensures every media assignment starts with a clear business problem, growth ambition, JTBD and success definition — so the agency responds to the client’s business challenge, not only a media brief.

Responsibilities

Scope of role

• Client business understanding
• Stakeholder management
• Business brief quality
• Scope & fee protection
• Commercial risk escalation
• Internal team alignment
• Client-facing narrative
• Returning learnings into the next brief

Core accountabilities

• Own the client relationship and senior client confidence.
• Understand the client’s business, category, competitors and growth ambition.
• Translate client needs into a clear business brief and JTBD.
• Ensure all assignments have success criteria before strategy and planning begin.
• Confirm budget, timelines, stakeholders, approvals and commercial constraints.
• Align internal teams around the same brief.
• Protect agency scope, fees and revenue.
• Escalate client-facing delivery, billing or commercial risks.
• Ensure PCA learnings influence future briefs.

Mandatory artifacts owned

• Business Brief
• Defines the business problem, objective, market context and required response.

JTBD Definition

• Defines the job media must do for the brand or business.

Success Definition

• Confirms business, brand, media and commercial KPIs.

Stakeholder Alignment Note

• Confirms decision-makers, approvers and timelines.

Scope & Fee Check

• Confirms whether work is covered by scope or needs additional fee.

Client Escalation Note

• Used when material delivery, billing or commercial risks need client discussion.

Next Brief Input

• Ensures PCA learnings feed the next campaign brief.

Decision rights

• Is the brief complete enough to begin strategy In scope or additional fee
• Whether client escalation is required
• Whether the response answers the business problem
• Whether PCA needs formal client discussion

Qualifications

• 7–10 years with strong client leadership and integrated campaign exposure.
• Manage senior client relationships.
• Business understanding
• Grasp commercial, category and brand challenges.
• Briefing discipline
• Convert client needs into clear briefs.
• Commercial awareness
• Manage scope, fee, risk and revenue.
• Stakeholder management
• Align client, agency and partner teams.
• Communication
• Present clearly and influence decision-makers.
• Escalation management
• Handle sensitive delivery or billing issues

go to method of application »

Role purpose

• Owns the strategic media answer: where growth will come from, what audience or behaviour must change, what JTBD media must solve, and what principles guide the response. Value is in growth logic, category interpretation, competitive understanding and audience prioritisation — not channel planPning or buying.

Scope of role

• Strategic brief interpretation
• Category & competitive analysis
• Growth source definition
• JTBD refinement
• Strategic audience hypothesis
• Strategic media principles
• Strategic KPI logic
• PCA growth interpretation

Responsibilities

Core accountabilities

• Interpret the client brief into a clear media growth challenge.
• Understand category dynamics, competition, brand position and consumer behaviour.
• Define the source of growth: recruit, switch, retain, increase frequency, trade-up or cross-sell.
• Define the strategic audience hypothesis.
• Define the role media must play in solving the business problem.
• Provide the Journey Planner with clear strategic direction.
• Define strategic KPI logic before planning begins.
• Identify strategic implications from PCA for future campaigns.
• Mandatory artifacts owned
• Strategic Brief Interpretation
• Converts the client brief into a strategic media challenge.

Growth Strategy Canvas

• Defines source of growth, JTBD, behaviour change and strategic focus.

Category & Competitive Read

• Summarises market, competitor and consumer implications.

Growth Audience Hypothesis

• Identifies the audience from which growth is expected.

Strategic KPI Logic

• Defines which strategic KPIs matter and why.

Strategic PCA Implications

• Captures what results mean for future strategy.

Decision rights

• Growth source logic
• Strategic JTBD interpretation
• Strategic audience prioritisation
• Media strategy principles
• Strategic KPI rationale
• Strategic implications from PCA

What this role is NOT accountable for

• Building detailed TV, OOH, search, social or programmatic schedules.
• Negotiating with media owners.
• Loading plans into systems.
• Chasing creative assets.
• Reconciling invoices or trafficking campaigns.
• Producing routine weekly reports.

Qualifications

Required competencies

• 3–6 years leading strategy for major campaigns or clients.
• Strategic thinking
• Connect business problems to media opportunities.

Category understanding

• Interpret market, consumer and competitor dynamics.

Audience thinking

• Define growth audiences and behaviour change.

Data interpretation

• Use research and audience data to support strategy.

Storytelling

• Articulate the strategic answer clearly.

Cross-functional leadership

• Guide planners and specialists without doing their roles.

Measurement logic

• Define strategic KPIs and success criteria.