Digital Designer at Publicis Groupe

ROLE PURPOSE 

• The Mid Level Digital Designer creates engaging, carefully crafted design for digital campaigns, content and customer touchpoints. The role translates creative ideas and audience understanding into effective visual executions across social, web, mobile and other digital formats. 
• Working with the Creative Director and multidisciplinary studio, the designer owns assigned assets and contributes to campaign concepts. The role balances design quality, platform requirements and delivery discipline, building the judgement to work independently while seeking guidance on complex creative decisions. 

Responsibilities

CREATIVE DEVELOPMENT AND VISUAL DESIGN 

• Understand the brief, audience, brand and intended response; contribute design routes, visual references and mock-ups to concept development. 
• Define or apply the visual treatment of assigned work, using strong typography, composition, imagery and information hierarchy. 
• Adapt campaign ideas across formats while preserving a coherent identity and making the most of each platform’s creative possibilities. 

DIGITAL AND PLATFORM CRAFT 

• Design social content, digital advertising, web layouts, presentation assets and other agreed deliverables to the required specifications. 
• Apply responsive, interaction and accessible visual-design principles, collaborating with UX and development specialists where required. 
• Create reusable components and well-organised working files; consider motion and interaction when these improve the idea or user experience. 

PRODUCTION AND DELIVERY QUALITY 

• Prepare accurate exports and handover files, checking dimensions, formats, legibility, brand consistency and other technical requirements. 
• Manage assigned design tasks across concurrent briefs, maintain version control and communicate dependencies or blockers early. 
• Incorporate review feedback carefully and check implemented or published work where relevant to confirm that the design intent is retained. 

INTEGRATION AND CREATIVE COLLABORATION 

• Work with Art Direction, Copy, Strategy, Media, UX, Technology and Client Leadership to create connected campaign executions. 
• Present design choices with clear rationale in team and client reviews, with senior support as appropriate. 
• Contribute to brainstorms and pitches, track relevant platform and cultural developments and share references that improve the studio’s work. 

AI CAPABILITY AND FUTURE WAYS OF WORKING 

• Use approved AI tools for visual exploration, image development and asset adaptation; refine generated outputs and check brand consistency, accessibility and technical suitability before handover. 
• Demonstrate effective prompting, iteration and critical evaluation. Use only approved tools and data; protect client information and intellectual property, check rights and provenance where relevant, and retain human accountability for final work. 
• Identify appropriate AI use cases, share practical learning and measure improvements in quality, speed or effectiveness. Recognise tool limitations and escalate uncertain, inaccurate or inappropriate outputs. 

MEASURES OF SUCCESS 

• High-quality digital design that meets the brief and works in its intended format. 
• Consistent brand expression and clear visual hierarchy across deliverables. 
• Accurate handovers, reliable deadlines and fewer avoidable production revisions. 
• Useful creative contributions and effective collaboration across disciplines. 
• Practical AI use that improves design exploration or production efficiency while maintaining craft and brand consistency. 

CRITICAL CAPABILITIES 

• Visual design craft, conceptual thinking and platform awareness. 
• Responsive layout, interaction principles and accessibility awareness. 
• Production accuracy, file organisation and attention to detail. 
• Clear design rationale, time management and constructive collaboration. 
• AI-assisted visual design, effective prompting and evaluation of generated assets

Qualifications

QUALIFICATIONS AND EXPERIENCE 

• At least three to four years of relevant digital design experience. 
• A portfolio with at least four strong examples demonstrating digital craft, conceptual thinking and work across formats. 
• Proficiency in Illustrator, Photoshop, InDesign, Figma and presentation software. 
• After Effects, HTML5 or rich-media production, and 3D or animation experience are advantageous. 
• Hands-on experience using AI in digital design, with examples demonstrating prompting, refinement and production-quality outcomes.