Channel Investment & Implementation Lead at Publicis Groupe

Role purpose

• Owns the channel craft function across AV, OOH, audio, social, search, programmatic, performance, retail media, commerce and influencer. Ensures specialists produce technically strong, commercially sound, measurable and executable plans. Owns recommendation quality, implementation standards and delivery validation — not invoice loading or billing admin.

Scope of role

• Channel planning standards
• Specialist capability management
• Channel plan QA
• Delivery validation governance
• Make good / credit / dispute recommendations
• Channel learning & PCA quality
• Marketplace collaboration with Corporate Investment

Responsibilities

Core accountabilities

• Lead the channel implementation planning function.
• Ensure specialists receive clear briefs from Journey Planning.
• Ensure every channel plan includes rationale, recommendation, cost logic, KPI forecast and delivery assumptions.
• Ensure plans are executable, measurable and aligned to the integrated strategy.
• Ensure delivery actualisation is completed before billing approval.
• Ensure under-delivery is disputed, credited, made good or escalated.
• Ensure channel learnings feed future planning.
• Maintain channel planning standards across teams.

Decision rights

• Channel planning standards
• Quality approval of vertical plans
• Delivery validation requirements
• Approve / hold / dispute / credit / makegood delivery
• Channel specialist capability standards

What this role is NOT accountable for

• Defining the original growth strategy.
• Owning the client relationship.
• Loading plans into billing systems.
• Processing supplier invoices or vendor onboarding.
• Trafficking tags.
• Producing routine campaign reports.

Qualifications

Required competencies

• 8+ years managing channel standards, investment quality and delivery governance.

Channel expertise

• Strong grasp of channels and buying environments.

Technical planning

• Evaluate plans, forecasts and delivery assumptions.

Commercial judgment

• Understand cost, rate and delivery implications.

Governance

• Enforce standards and handoffs.

Supplier understanding

• Challenge media owner / platform delivery.

Team leadership

• Manage specialists and develop capability.

Delivery validation

• Identify under-delivery and recommend action.

Additional information

How performance is measured

• Channel plan quality
• Percentage of plans passing QA first time.
• Forecast accuracy
• Delivery versus forecast by channel.
• Delivery validation
• Percentage of invoices validated before billing.
• Leakage reduction
• Less unchallenged under-delivery or incorrect billing.
• Specialist capability
• Improvement in standards and training completion.
• PCA quality
• Channel learnings captured and reused.