Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-...
The purpose of this role is to effectively manage the implementation and execution of Ad Ops strategies and the day-to-day communication with clients to help achieve their goals.
Job Description:
Responsibilities
Ensures digital campaigns are trafficked effectively to achieve expected performance targets
Owns implementation of Ad Operation recommendations and is responsible for troubleshooting within platform (e.g. CM360)
Ensures campaigns are set up correctly and ad creative are in the correct format
Proactively reviews and manages client data to ensure optimal performance on all campaigns
Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
Identifies non-compliance with established taxonomies and initiates correction processes to ensure data consistency
Oversees the campaigns' performance against client key performance indicators
Develops and maintains relationships with client team and other disciplines to nurture performance growth
Drives effective client relationships with accurate and timely performance communication
Delivers accurate campaign setups and thorough testing
Manages and prioritizes the executive and analyst workflow
Ensures best in class delivery of Ad Ops work
Builds strong relationships across client services team and with client
Delivers ongoing training to the team to ensure consistent and industry-leading expertise around ad serving platforms and other relevant technology
Communicates and manages relationships with internal and external clients
Communicates and manages relationships and training with media partners
Ensures all campaigns are trafficked in compliance with established data taxonomies
Provides subject matter expertise in at least one connected tech stack (i.e. Google)
Deploys site side tracking across multiple tag management solutions (e.g. GTM)
Supports operational activities and drives excellence in customer service through accurate and consistent delivery and supplier operations
Supports a culture of operational excellence in all client operations processes and activities.
Supports the team in running analysis and problem-solving sessions to improve day-to-day work and support in resolving issues with the broader business
Collaborate with 3rd party suppliers, including digital agencies and partners
Develops key media owner and senior client relationships to enhance our offering
Uphold a positive working culture, ensuring the organization is recognized for maintaining a strong reputation with all internal and external stakeholders
Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by specialists.
Attend key client meetings with campaign managers.
Drive effective collaboration across account manager teams.
Integrate and articulate digital thinking, platforms and solutions within the planning teams
Establish innovative shared strategy products and processes.
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