Area Marketer (Roodepoort) at RCL Foods

• As an Area Marketer, you will be required to be an effective marketer to area customers by maintaining regular contact and providing relevant solutions based on a clear understanding of the customers’ business, the macro environment, and Vector products.

Minimum Requirements    

• Matric.
• Marketing and Sales Degree or Diploma (preferable).
• Valid Code EB drivers’ license.
• 1 to 2 years direct selling experience.
• Must have 2 - 5 Years FMCG experience.

Knowledge:

• Sales and relationship management principles.
• Vector products.
• The market.
• Marketing principles and practices.

Duties & Responsibilities    
Customer Engagement:

• Where not defined, establish an effective route plan to achieve maximum call rate efficiencies each day for the quarter.
• Conduct research, preparation and planning to achieve the relevant objectives for both Vector and the customer. This includes: Analysis of the customer’s micro (business objectives, operational capacity, storage facilities, wastage etc) and macro environment (trends, competitors, economic climate etc).
• Analysis of Vector products and capabilities so that the right solutions can be matched to the gaps or opportunities found in the customer analysis.
• Setting SMART call objectives for each customer (at least 2 per call).
• Preparation to handle potential objections. Preparation of questions to gain insight and lead customer to the right solution.
• Securing the necessary resources to demonstrate to the customer the relevant solution (e.g. products needed for demonstrations, financial tools, product brochures, etc).
• Based on the above analysis, put together a quarterly planner that shows potential revenue and new line listings, by customer, to deliver against set targets.
• Where relevant use the IT system to assist in planning quarterly.
• In call, follow up previous sold solutions and present new opportunities based on real insight from the research and analysis done.
• Take orders of new line listings and other relevant solution products. Launch new products into assigned customers.
• Conduct planned promotions with assigned customers.

Feedback:

• Provide quality feedback to the supply chain and other relevant functions when required as well as when there is pertinent information (i.e. competitor activity).

Team Coordination and Self-Management:

• Take ownership and accountability for tasks and activities and demonstrate effective self-management in terms of planning, prioritising and self-development.
• Follow through to ensure that quality and productivity standards of work are consistently and accurately maintained.
• Inform relevant parties in the event of tasks or deadlines not met, the potential risks thereof and provide appropriate resolution. Support and drive the business core values.
• Manage colleagues and clients’ expectations and communicate appropriately.
• Demonstrate willingness to help others and “go the extra mile” to meet team targets and objectives.
• Champion training and development of self and others through utilising available training opportunities or contributing to the development of new training solutions in collaboration with national training specialists.
• Participate in and drive regular performance appraisals and ensure that own targets and goals are clear and achievable.
• Maintain a basic appreciation and awareness of employee relations climate and ensure corrective action is taken where required in line with relevant legislation and company policy.

Closing Date    
2023/06/29