Area Marketing Executive at Belmond Mount Nelson Hotel

About the Job

Description

So much happens behind the scenes to make the magic happen! Often invisible to guests, the back of house team keeps things running smoothly, whether you’re working in Marketing, Finance or Reservations, you’ll be supporting and contributing to something special. Mount Nelson Hotel is looking for a Area Marketing Executive with strong Digital Marketing experience.

• Responsible for content creation, posting and maintenance of the Social Media accounts for all properties in the region.
• Curate Instagram profile based on aesthetics; property needs as well as content performance.
• Monitoring customers posts and engagement, handling questions and reviews in conjunction with the Public Relations Manager and General Managers in the properties.
• Create strong relationships with influencers, cooperating with known and potential new ones, managing their stays and ensuring appropriate visibility to the properties and the brand.
• Maximise exposure and engagement on the social accounts, via sponsored or organic content, with the purpose of driving to web and increasing online revenue.
• Travel to properties, as required, to capture best possible social content for daily and/or specific needs and content editing.
• Organise and assist in photo and video shootings, ensuring the creation of appropriate social media content to guarantee weekly number of posts.
• Arrange social media coverage of main events and property initiatives, either in person or coordinating local team, giving each event visibility or call to action as relevant.
• Promote local events and initiatives, with sponsored or organic content and promotions, monitoring engagement and ROI.
• Manage online crisis within guidelines from Corporate social media and Communication teams, making sure all issues are addressed and responded.
• Ensure that social communication content support the brand’s “six months” theme.
• Maintain and build regular communication with colleagues in the field, including General Managers, PR Managers and relevant operational teams to support the overall business strategies.
• Monitor blogs and online discussions on our properties.
• Creation of new or updated brand collateral for all properties in the region which includes room, spa and F&B outlets.
• Assist in redesign and updating of seasonal collateral for all departments.
• Ensure hotels websites are updated with relevant and current information.
• Assist with preparing all flyers and collateral as required for the Sales and Marketing Department.

Requirements

• Degree in marketing, communication studies, journalism, creative writing, or similar.
• 3-5 years’ experience in a similar position.
• Expert knowledge of all leading social media sites.
• Good analytical and problem-solving skills.
• Strong time management and organizational abilities.
• Knowledge of strategic communications and marketing concepts, principles, and techniques.
• Strong oral and written communication skills.
• Ability to create photo and video content for social channels, with basic retouching and editing skills.
• Strong digital Marketing experience.

Benefits

• Competitive basic salary
• Medical aid & pension fund benefit
• Internal Belmond discounts
• Loyalty and recognition rewards programme
• Employee Assistance Programme
• On going Learning and Development opportunities
• Regular community, social and staff welfare events