ASO Specialist at DigiOutsource

What you’ll be doing

As part of your role, your responsibilities will include:

• Own and optimize our apps across all markets, primarily on the App Store and Play Store.
• Develop and execute ASO strategies to enhance app visibility, increase downloads, and improve conversion rates.
• Optimize metadata including titles, descriptions, keywords, and visual assets, to boost visibility, rankings, and user acquisition.
• Run A/B tests on store assets and analyze results to inform ongoing optimization.
• Drive mobile innovation by staying up to date with the latest ASO trends, platform updates, and industry best practices.
• Conduct in-depth competitor analysis to uncover trends and growth opportunities.
• Collaborate with cross-functional teams to align ASO efforts with regular app release cycles and ensure readiness.
• Support the launch of new apps, features, and updates with tailored ASO strategies.
• Partner with product and marketing teams to drive promotions, like In-App Events, and secure app store “featurings”.
• Manage multiple projects and timelines while coordinating with relevant stakeholders.
• Maintain strong and effective cross-team collaborations and relationships.
• Briefing, management, and research of projects in relevant systems.
• Maintain app store accounts and manage user access across all platforms.
• The conceptualization and implementation of ideas throughout the business.
• Ensure internal documentation and knowledge bases are regularly updated with new and existing processes.
• Manage communications with suppliers, agencies, and strategic partners.
• This job description is not intended to be an exhaustive list of responsibilities.
• You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Minimum of 3 years’ working experience managing ASO on the App Store and Google Play.
• Proven track record of developing and executing successful ASO strategies that drive measurable results.
• Experience managing apps and user account on the App Store and Play Store
• Excellent communication skills, with the ability to translate complex ASO results into clear, actionable insights.
• Highly analytical with experience using ASO and app performance tools such as AppTweak, SensorTower, App Store Connect, and Google Play Console.
• Proficient in reporting and data visualization using tools like Power BI, Google Data Studio, or Excel.
• Effective cross-functional collaborator, able to work seamlessly with performance marketing, creative, product, and analytics teams.
• Exceptional attention to detail, with strong organizational and prioritization skills.

Desirable skills you’ve got up your sleeve

While not essential, the following skills and experiences would be a strong plus:

• A passion for and knowledge of casino games and sports betting apps.
• Experience in iGaming, regulated industries, or working with fast-paced digital products.
• If you get excited about these, you’ll feel right at home.

Our values are non-negotiables

• Our culture is underpinned by core values that are linked to key behavioural competencies.

Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Interpersonal Skills
• Organisation and Planning
• Effectiveness and Delivery
• Team Orientation
• Initiative
• Ownership and Accountability
• Adaptability

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at DigiOutsource and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
• Free Daily Meal
• Free Massages On-site
• Free On-Site Gym
• Group Life Cover
• Funeral Fund Benefit
• Financial Services Assistance
• Employee Assistance Programme
• Curro School Fees Benefit
• Income Continuation Benefit
• Leadership Training
• Referral Bonus
• Medical Aid Subsidy
• Free Sleep Coaching
• On-site Barista
• Retirement Annuity Subsidy
• Work from home allowance
• Team socials