Assistant Brand Manager: Food Partners at RCL Foods

Job Description    

• RCL FOODS is on the hunt for an Assistant Brand Manager that is passionate about food and brand building, that has strong communication skills and has a desire to see and do things differently.
• RCL FOODS is seeking a confident, curious and energetic Assistant Brand Manager to join our Food Partners Team. The role will be based at our Head Office in Durban and report to the Category Development Manager to support the management and development of the Food Partners brand and manage related projects.

Minimum Requirements    

• A degree or post graduate diploma in marketing management (3 years)
• Valid Code EB drivers’ license
• 2 years relevant experience in a similar environment
• Knowledge of Marketing management principles, practices, and Market research methodologies
• Digital marketing
• Brand management principles
• Consumer behavior
• Competing products
• Business processes
• Strong verbal and written communication
• Computer literacy
• Report writing and visual story telling
• Interpersonal skills
• Logical and analytical thinking
• Problem solving – ability to simplify complex data
• Self-motivated, proactive/take initiative
• Persuasive and assertive
• Deadline driven with tolerance of stress and pressure
• Creative with an interest in food
• People orientated – this person needs to be an ambassador for Food Partners
• Able to interact at all levels of the organization and with external customers
• Results/goal oriented

Duties & Responsibilities    
Brand Support

• Key focus will be on implementing activities that build the Food Partners B2B brand and our partnership network as well as providing insight support to the Category Development Manager on “big thinking” projects. Specific outputs include, but are not limited to:
• Creation & implementation of the Food Partners digital marketing calendar
• Management of internal and external brand events in collaboration with agencies and the Head Chef
• Management of internal communication to raise internal profile of Food Partners
• Assistance in researching, scoping, developing, and executing growth opportunities and innovation concepts for our categories and customers
• Conceptualization and execution of promotional / activation ideas
• Development of brand collateral and design projects
• Analysis and reporting on business and digital media data to track ROI and compare results to established objectives to assure the effectiveness of marketing programmes and marketing spend efficiencies.
• Closely monitor, analyze, and extract actionable insights from sales volumes, market share trends, consumer and competitive activity to inform sound business decisions
• Develop compelling, insight led presentations for internal and external stakeholders
• Conduct category audits and assist in the identification and development of brand and category building ideas.
• Administration and management of other assigned projects.

Administration

• Create and maintain the database of brand-related market research and analysis.
• Administer office invoices and brand budget.