AssureCloud Marketing Specialist, Midrand at SafetySA

Purpose:

• The primary responsibility of this role is to plan, coordinate and execute all marketing activities for AssureCloud, ensuring consistent brand representation, effective lead generation and engagement across digital, print and event marketing channels.
• The role supports business growth by translating technical industry information into compelling marketing content and delivering measurable marketing campaigns aligned with commercial objectives.

Responsibilities:

Marketing Planning & Strategy

• Develop and execute AssureCloud's annual and quarterly marketing plans aligned to business unit objectives.
• Create and maintain a marketing calendar to ensure timely execution of campaigns and activities.
• Manage marketing budgets and monitor expenditure against approved allocations.
• Coordinate and manage relationships with external suppliers, agencies, printers and marketing service providers.
• Prioritise marketing initiatives in line with commercial priorities and business objectives.
• Collaborate with business leaders to identify marketing opportunities that support revenue growth.

Content Development & Brand Management

• Create and publish marketing content including articles, newsletters, case studies, social media content and presentations.
• Translate technical, regulatory and scientific information into engaging, client-focused marketing content.
• Work closely with subject matter experts to ensure technical accuracy of all content produced.
• Ensure all marketing materials are aligned to AssureCloud and Group brand guidelines.
• Maintain consistency in messaging, visual identity and tone of voice across all communication channels.
• Escalate brand governance concerns where required to ensure compliance with established standards.

Digital Marketing & Paid Media

• Plan, implement and manage digital advertising campaigns across Google Ads, Performance Max, Search and Display networks.
• Develop and execute paid social media campaigns across relevant platforms.
• Monitor campaign performance and optimise campaigns to improve lead generation and return on investment.
• Manage digital advertising budgets effectively to maximise campaign performance.
• Track and report on key marketing metrics and campaign effectiveness.
• Identify opportunities to improve digital reach, engagement and lead conversion.

Website & Digital Presence

• Manage and maintain website content, ensuring accuracy and relevance of information.
• Update service pages, news articles, blogs and digital assets regularly.
• Ensure website content supports business objectives and current service offerings.
• Monitor website performance and identify areas for improvement.
• Manage social media channels including content scheduling, publishing and engagement.
• Support growth in digital audience reach and online engagement.

Graphic Design & Marketing Collateral

• Design and develop brochures, presentations, proposal materials, social media assets and website graphics.
• Ensure all design work complies with corporate branding standards.
• Produce visual content that effectively communicates technical and commercial information.
• Develop exhibition and event branding materials.
• Support sales and key account teams with customised marketing and proposal materials.
• Coordinate production of marketing collateral through approved suppliers where required.

Events & Stakeholder Engagement

• Plan and coordinate participation in exhibitions, conferences, client events and trade shows.
• Organise webinars, product launches and marketing events.
• Manage event logistics, branding requirements and supporting materials.
• Coordinate promotional activities before, during and after events.
• Work with subject matter experts to support thought leadership initiatives.
• Measure and report on event participation and lead generation outcomes.

Governance & Reporting

• Ensure all marketing content complies with relevant legislation, marketing standards and POPIA requirements.
• Obtain necessary approvals for technical, compliance and regulatory content.
• Maintain accurate marketing records and campaign documentation.
• Compile and distribute marketing performance reports.
• Monitor performance against agreed marketing objectives and KPIs.
• Provide marketing insights and recommendations to management.

Requirements

Qualification:

• Diploma or Bachelor's Degree in Marketing, Communications, Graphic Design or a related field.

Advantageous Qualifications:

• Formal qualification or certification in Graphic Design.
• Google Ads or Google Skillshop Certification.
• Digital Marketing Certification (HubSpot, Meta Blueprint or equivalent). 

Experience:

• Minimum 4-6 years' practical marketing experience.
• Experience creating and managing marketing content across multiple channels.
• Experience managing Google Ads campaigns, including Search, Display and Performance Max.
• Experience managing digital advertising budgets and lead generation campaigns.
• Experience developing marketing collateral and graphic design materials.
• Experience maintaining websites and managing content management systems.
• Experience managing social media platforms within a business environment.
• Experience coordinating exhibitions, conferences, webinars and events.
• Experience working with technical subject matter experts to create marketing content.
• Experience within B2B, professional services, food safety, testing, inspection, certification, training or related technical industries is advantageous.

Skills:

• Strong marketing planning and campaign execution skills.
• Graphic design proficiency using Adobe Creative Suite and/or Canva.
• Excellent copywriting and content creation skills.
• Digital marketing campaign management skills.
• Google Ads management and optimisation skills.
• Social media management skills.
• Website content management and basic SEO knowledge.
• Marketing analytics and reporting capabilities.
• Strong project and stakeholder management skills.
• Event planning and coordination skills.
• Strong organisational and time management abilities.
• Ability to manage multiple projects and deadlines simultaneously.
• Excellent verbal and written communication skills.
• Ability to work independently with minimal supervision.

Knowledge:

• Marketing principles and best practices.
• B2B marketing and lead generation methodologies.
• Digital advertising platforms and campaign management.
• Content marketing strategies and techniques.
• Brand management and brand governance principles.
• Website management and SEO fundamentals.
• Marketing analytics and performance measurement tools.
• POPIA and marketing compliance requirements.
• Advertising standards and regulations.
• AssureCloud service offerings and target markets.
• Sales support and customer engagement processes.

Other:

• Occasional travel to AssureCloud sites, laboratories and events.
• Ability to work outside normal business hours when required for events and campaigns.
• Strong attention to detail and commitment to quality.
• Creative and innovative mindset.
• Self-motivated and proactive approach to work.
• Collaborative working style with cross-functional teams.
• Professional representation of the AssureCloud brand at all times.

High degree of professional ethics and values aligned with:

• Integrity
• Courage
• Care
• Passion
• Innovation
• Accountability
• Preference will be given to employment equity candidates.