ATL Media Planner at Publicis Groupe

Overview

• The Media Planner job requires a certain element of creativity, coupled with organizational and research skills. As a Media Planner you will be expected to develop media schedules in line with approved media strategies, and that deliver on set KPI’s.
• A high level of collaboration and a real desire to push the boundaries is what will be expected.
• In addition, this role requires a high level of accountability and responsibility over the ATL media investments we are entrusted to manage.

Responsibilities

• You will be involved with numerous brand managers, so it’s important to develop a good understanding and identify specific business needs for each one.

Your average week may include:

• Attend key client briefings, status meetings, integration meetings with agency partners.
• Be present and on time, to all required meetings.
• Work collaboratively with our colleagues, global teams and creative agency partners.
• Work collaboratively within the Media Buying Team.
• Sign off ATL media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
• Update monthly forecasting reports
• Ensure the Mediatools platform is kept up to date and integrations are added and maintained.
• Ensure that your time sheets are maintained and timeously updated.

The Job Purpose

• To demonstrate real passion, care and vision for the brands in your portfolio.
• Fully versed in all Telmar / Arianna planning tools
• To be accountable for the successful delivery of ATL media schedules, media opportunity evaluations and PCAs
• Ensure collaboration and alignment with other external agency partners.
• Work closely with strategists and buyers to ensure campaigns run smoothly and meet projected KPIs
• Work with the strategists to ensure complete understanding of the strategy and accurate translation thereof into a media schedule
• Once the schedule is approved, work closely with the Buyer to clearly and accuratelybrief in the campaign
• Ensure accurate and optimized campaign execution, delivery, and reporting.
• In addition, work closely with the strategist to develop and collate the monthly PCAs
• Work closely with the buyer to ensure accurate billing packs are delivered each month
• to the media buying team + ensure that any AP (accounts payable) invoice queries arecleared each month
• Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
• Resolve ATL media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
• Ensure budgets are properly managed and financial losses mitigated due to under / overspends.
• Work collaboratively with the team to maintain highest taxonomy standards.
• Work collaboratively with the digital team to ensure media integration and collaboration on all campaigns
• Work on any monthly reporting that is required for Global teams on your accounts.

Qualifications

• A marketing / media / communications degree, diploma or certificate
• Telmar / Arianna Experience (TV, Radio, Print).

Must haves:

• Strong TV Planning Experience: Must have hands-on experience building TV schedules, analysing reach/frequency, flighting patterns, CPT efficiency, and channel mix optimisation.
• Competent in Video-First Strategy Integration: Able to integrate linear TV with CTV, to support brand and campaign objectives.
• Global Reporting Experience: Must be comfortable working with global templates, dashboards and reporting frameworks.
• Performance & KPI Tracking: Able to interpret TV performance data, post-campaign analyses, spot-by-spot delivery, and translate results into actionable recommendations.
• Stakeholder Management: Confident working with brand teams, procurement, creative agencies and media owners, with strong communication and presentation skills.
• Tools & Systems Knowledge: Experience using TV planning tools (e.g., Telmar) and familiarity with internal/global reporting platforms.
• Attention to Detail & Accuracy: Must be meticulous with numbers, schedules, CE inputs, and flowplan alignment.
• Proactive & Organised: Able to manage multiple brands, deadlines and media plans, ensuring timely delivery and strong quality control.
• Understanding of South African Media Landscape: Strong knowledge of local broadcasters, inventory dynamics, rate structures and negotiation contexts.