ATL Media Strategist at Starcom

About the job
The Job Description:

• An ATL Media Strategist at Starcom is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.
• This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Starcom ATL Media Strategists are expected to direct, inspire and add value at every turn.
• A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.
• In addition, this role requires a high level of accountability and responsibility over the large offline media investments that we are entrusted to manage.
• Some working outside the standard working hours may be necessary.

The Job Purpose:

• To be accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations and reports across offline channels.
• To deliver ongoing incremental media improvements, based on post campaign analyses, MMM’s and audit results (where available).
• To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
• To demonstrate real passion, care and vision for the brands in your portfolio.
• To unearth and deliver the best media owner relationships and partnerships that deliver business outcomes and creative media opportunities.
• To produce award-winning entries and case studies
• Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
• Refine and ensure the smooth running of campaigns across the account.
• Ensure budgets are properly managed and maximized to deliver the greatest return on investment for clients.
• Work with the Business Unit Director, to ensure alignment of campaigns across the entire client product portfolio.
• Collaboratively work with the BUD, Digital Media Strategist, and planning teams to deliver best-in class post campaign analyses, case studies and award entries that demonstrate real impact and results for client.
• Resolve media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners, and clients.
• To grow the strategic reputation of the agency by delivering world-class strategic excellence.

What you can expect in an average week:

• Meetings
• Be present and on time, to all required meetings.
• Strategies 
• Produce and present media strategies.
• Drive implementation of the strategies with the media planners  
• Once the strategy is approved, it’s now about driving the implementation of the strategy with planners.
• Work collaboratively with our Starcom team, global teams, and creative agency partners.
• Ensure overarching portfolio flow plans are maintained and fed into the planners for regular updating in MePlan.
• Work with the Research & Insights team to pull and graph required data, source research and case study documents.
• Ensure that your time sheets are maintained and timeously updated.

Experience:

• At least 10 years of media strategy experience.
• Media agency experience essential.
• Experience on financial services clients (especially banking clients) preferable.
• Ideally the successful candidate will also have a good understanding of digital media as well.