B2B Marketing Specialist at TotalEnergies

The duties and responsibilities of a B2B Marketing Specialist are:

Brand:

• Assist with B2B Marketing Communication plan development as well as implementation thereof Marketing promotions
• To develop and co-ordinate innovative marketing promotions and incentives for B2B to grow Fuel volumes
• To conduct post-promotion analysis of all promotions and incentives across all B2B channels
• To liaise with the below-the-line advertising agency on promotional campaigns and B2B point-of-sale. This includes briefing the agency on campaigns / projects, evaluation of campaigns and final campaign recommendations
• To ensure that the Company norms and standards are correctly applied, in line with the Group norms and standards guidelines
• To ensure that all marketing communication is updated on the TotalEnergies Website with B2B relevant information
• To perform administrative functions for the marketing promotions unit
• Manage B2B marketing budget and ensure that all marketing activities are within budget
• Develop and assess a B2B marketing plan to ensure that it meets the business ‘s objective
• Create collateral to distribute during presentations and trade expos

People:

• To assist in developing, coaching and mentoring trainees / new marketing staff to promote a positive working environment which will attract and retain skilled staff and increase productivity

HSEQ:

• To effectively manage and minimise HSE risk within area of responsibility by ensuring:
• Compliance with all HSE Policies, rules, guideline and legal requirements
• Promotion of safe working environment and positively contributing to the company HSE KPIs and risk reduction strategies

Candidate Profile

In order to qualify for this job, you must have the following qualifications and skills: 

• Tertiary qualification in Marketing or related Business degree / diploma
• 2-3 Years practical experience in marketing
• Proven experience in dealing with Advertising Agencies (Mature professional approach)
• Working understanding of the regulated environment within the South African context with specific reference to promotional activities
• Strong analytical thinking and problem solving ability
• Knowledge of statistical analysis and interpretation
• Knowledge and understanding of the competitor environment
• Computer Skills
• Customer service excellence