BPC Digital Innovation Lead at Unilever

MAIN JOB PURPOSE:

If you believe it’s time that the Beauty and Personal Care category received a makeover on how it does digital, then this role is for you. We’re looking for a big-picture strategist who unlocks impactful digital, mobile and commerce opportunities through cross-functional collaboration with other digital experts in the business, consumer-led ideation, and the ability to influence teams to execute your bold and beautiful digital vision.

In this role you’ll create the digital vision for the category, aligned to the overarching category strategy and future-proof vision, supported by understanding out mainstream consumer, market insights and business priorities of search, mobile, data and digital commerce.

Land this Digital Strategy by inspiring brand teams to see how the Digital Strategy can better unlock their job to be done and empower the teams to execute on this vision.

JOB SUMMARY

• An inspiring visionary: Put BPC on the cutting edge of innovation through your ability to create an impactful and inspiring vision that brand teams want to execute.
• A transformation change-agent: Drive digital and cultural transformation through your influence and behaviour, improving the speed in which the category adapts to change.
• A connector: The glue between all digital, consumer, commerce and marketing functions, cutting across all these functions, breaking down siloes and connecting opportunities to deliver the bigger picture and biggest impact.
• Data-Driven: Leverage Data in all you do, from data acquisition, data leveraging, re-engaging our data communities, conceptualising engaging emailer & SMS programmes, but mostly understanding and translating the power of data to brand to supercharge our data efforts.
• Search-Driven: Leverage the power of holistic search, covering organic, paid and eCommerce search for the category, ensuring first page visibility.
• Commerce-Driven: Ensure everything we do online is one click away from purchase to unlock shopping experiences across every digital touchpoint.
• A Partner to our Partners: Empower our Agency Partners through knowledge-sharing and communicating expectations for the category whilst holding them to deliver excellence.
• A Teacher & Servant Leader: Lead the category to digital excellence through capability building and servant leadership.
• Experimental: Test, learn, optimise but also scale learnings and successes to drive impact.
• Impact-Obsessed: Always ensure we’re focused on the right digital priorities that will land the biggest impact, with clear, trackable KPIs of what success looks like.

KEY REQUIREMENTS

• A minimum of 5 years Digital Marketing experience
• A Marketing or Relevant Tertiary Qualification
• Experience in a Brand / Marketing role will be highly beneficial
• FMCG industry experience beneficial

Skills:

• Solid experience across all digital touchpoints including data, search, ecommerce, websites, and social media
• Team leadership
• Building digital marketing capability in a team
• Influence change to adopt a digital first mindset
• Relationship building and Senior stakeholder management
• Problem solving