Brand Architect at Housing Development Agency (HDA)

Key Performance Areas:

Brand Building and brand Identity 

• Define brand vision, mission and values by implementing comprehensive branding plans and strategies. 
• Contribute to the Marketing and communication strategy. 
• Analyse industry trends, competitive landscapes, and client feedback to inform branding initiatives. 
• Develop and enforce brand guidelines, ensuring internal and external stakeholders understand and adhere to HDA’s branding standards. (CI manual Promotional and branding material and branding of offices). 
• Build HDA’s brand Value Proposition (VP) as governments developer of choice. 
• Brand Archetypes for the HDA by formulating a brand positioning statement. 
• Brand Voice, define the tone, style, and language the HDA brand will use in communications.
• Brand Personality, build a relationship between internal and external stakeholders.

Brand Communication and Promotion 

• Establish and maintain a cohesive brand identity that embodies the essence of HDA’s design philosophy, ensuring consistency across all marketing materials and communication channels (i.e. presentations, letterheads, memorandums, templates, forms). 
• Act as a brand custodian across all platforms. 
• Develop marketing and promotional materials, collateral, and brand guidelines for all brand requirements and events. 
• Marketing Campaigns: Developing campaigns that align with the brand identity and reach target audiences effectively. 
• Contribute to the look and feel for digital Media, engaging with audiences through consistent and authentic digital presence. Develop, maintain, and enhance the company’s intranet platform.

 Build Brand Equity 

• Provide creative oversight for marketing campaigns, ensuring all visual and verbal communications reflect HDA’s brand standards and design aesthetics. 
• Formulate, manage, and coordinate the production of key strategic brand initiatives. 
• Planning and managing all promotional and branding briefs for agencies / service providers Supervision and preparation of the content for the HDA web site ensuring consistency of the materials.

 Brand Experience Management 

• Identity Client Experience (CX) Strategy: Designing interactions that reflect the brand identity across all touchpoints. 
• Touchpoint Analysis: Assessing and improving various customer interactions (website, social media, customer service) to ensure brand consistency. 
• Monitoring and Analysis: Regularly assessing brand performance through metrics like brand awareness, customer loyalty, and market share. 
• Enhance presentation of projects at activations and exhibitions.

 Qualifications & Experience 

• Bachelor’s degree in strategic Brand Management Marketing, Advertising or a related field.
• 5+ years of experience in brand management, marketing, or advertising, with a proven track record of developing successful brand strategies. 
• Minimum 5 years’ experience in strategic planning, brand and advertising execution. 
• Understanding of human settlements sector (Added advantage). 
• Knowledge of industry regulations (Membership affiliations MASA). 
• Valid driver’s license.