Brand Campaign Lead at The Unlimited

To be the operational lead for Brand in key areas.

Key Responsibilities:

• Planning and executing brand activities geared towards increasing the primary revenue streams for the business.
• Provide Marketing strategy and direction/analysis for new opportunities to the primary business stream
• Overall brand building and awareness.
• Manage the public perception of the brand and drive PR to ensure a consistency in terms of “look and feel” across all communication.
• Support and drive Research to build positively on the current perception of offerings and the company as the automatic choice.
• Manage the output and workflow within the Creative and Communications
• Ideate, develop and execute marketing campaigns. Effective Media planning, buying and execution utilizing all the aspects of the Marketing machinery, i.e. Brand Marketing, Direct Marketing, Social Marketing and PR.

Knowledge, Experience & Skills:

• Postgraduate Degree
• 5 years’ experience in an Advertising Agency or managing Marketing Teams
• Understanding of Agency operations
• Leadership experience

Personal Characteristics:

• Strong Leadership
• Excellent Communication
• Team Player
• Driven to Succeed
• Action Oriented
• Self-Motivated
• Ability to handle conflict in an appropriate manner
• Simple and Agile
• Open to change
• Ambitious
• Entrepreneurial
• Conscious
• Vulnerable
• Courageous
• Emotionally Resilient
• Own it Do it Now
• Passion for Innovation, Creativity and Business
• Forward thinking
• Leadership style inspirational with a balance of strategic skills and strong ‘people’ orientation
• Well rounded, resilient and self-aware individual who is open to change and personal development
• Entrepreneurial, free thinker who will challenge the status quo and push boundaries
• Must have the capacity to grow their strategic ability
• Hands-on, highly organized, makes things happen
• Self-motivated
• Self-aware