Brand Communications Manager at Ares Holdings

Key Accountabilities 

The outputs/results/outcomes you are accountable for delivering:

Brand Communications

• Develop brand communication strategies that align with the brand vision, merchandising plan, and business objectives across various channels. 
• Ensure that brand activities are coordinated across all platforms, including PR, OOH advertising, digital, and social media. 
• Create an annual social media communication strategy and develop monthly content plans. 
• Manage the social media budget and oversee effective community management across owned social media channels. 
• Develop and implement a seasonal content creation strategy. 
• Prepare briefs for and oversee local brand photoshoots as part of the content strategy. 

 Media and Public Relations 

• Develop and implement PR strategies that align with business goals and brand positioning. 
• Collaborate with PR and brand agencies to execute effective media plans. 
• Secure media coverage through press releases, events and partnerships. 
• Approve and edit press releases, media kits, and other written materials for media distribution. 
• Maintain positive relationships with external PR agencies, influencers and media contacts. 
• Manage and oversee giftings, paid seedings, and product sourcings with key media and influencers.  
• Identify and pursue strategic partnerships with key influencers, organisations, and brands. 
• Explore partnership opportunities to broaden the brand's impact. 
• Leverage partnerships and collaborations for enhanced media exposure. 

 Event Planning and Execution

• Conceptualise, plan, and execute brand events, media events, product launches, and brand activations to maximise media coverage. 
• Manage relationships with key event management suppliers. 
• Co-ordinate logistics, setup, budgets, and partnerships for seamless event execution. 
• Create memorable consumer experiences that align with the brand’s image and values. 

Budget Management

• Manage the PR, brand communications and events budget, ensuring efficient resource allocation. 
• Monitor budget performance and adjust maximise ROI. 
• Report on budget utilisation and outcomes to ensure financial transparency and accountability

Measurement and Analysis

• Monitor and evaluate the effectiveness of brand initiatives. 
• Analyse and report on the effectiveness of PR campaigns. 
• Conduct and share PR reports with internal & global teams. 
• Conduct and share social media reports with internal & global teams. 
• Use data to assess campaign impact and measure KPIs. 
• Monitor media coverage and industry trends to identify opportunities and potential risks. 

Requirements

• Grade 12 
• 3 – 5 Years of experience in brand communications, social media management, public relations, event management, or a similar role, preferably within the fashion or lifestyle industry. 
• Strong understanding of brand positioning, storytelling, and communication strategies. 
• Proven experience in planning and executing events, product launches, and brand activations. 
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and adapt messages for different channels and audiences. 
• Experience in media relations, including building relationships with journalists, influencers, and industry partners. 
• Familiarity with strategic partnerships and collaborations, and the ability to identify and pursue opportunities. 
• Knowledge of traditional and digital media platforms and the ability to develop integrated communication plans. 
• Analytical mindset with the ability to measure and analyse data to drive insights and make data-driven recommendations. 
• Strong organisational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines. 
• Budget management experience, with the ability to efficiently allocate resources and maximize ROI. 
• Leadership skills with the ability to inspire and motivate a team, fostering a collaborative and high-performing work environment. 
• Passion for the BIRKENSTOCK brand and an understanding of its target audience and culture. 
• Valid driver's license