Brand Lead - Cape Union Mart at Cape Union Mart

Job Description

• Are you passionate about outdoor adventure, brand storytelling, and leading campaigns that inspire?
• We’re looking for a Brand Lead to champion the K-Way brand — driving growth, innovation, and customer engagement across all touchpoints.

What You’ll Do

• Lead and project-manage the K-Way marketing strategy from concept to execution.
• Develop and deliver data-driven, customer-centric campaigns that grow our market share and brand love.
• Manage creative, PR, and media partners to ensure impactful, on-brand execution.
• Drive collaboration across internal teams — Merchandise, Visual Merchandising, E-commerce, and Operations.
• Elevate the customer experience through compelling storytelling and innovative brand initiatives.
• Manage budgets, report on campaign performance, and ensure efficient processes that deliver results.

What You’ll Bring

• A Marketing qualification (degree or diploma).
• 3+ years’ experience in a senior marketing role within retail or a fast-paced consumer environment.
• Strong project management, ATL, and budget management experience.
• A strategic thinker with creative flair, business acumen, and a love for the outdoors.
• Excellent communication, collaboration, and presentation skills.