Brand Manager - Back Shop at Aspen Pharma Group

KEY RESPONSIBILITIES:

Strategic Decision Making

• Market analysis and gathering insights to arrive at strategic intent.
• Develop succinct portfolio/brand strategies with supporting tactical plans in form of a Brand Plan to drive the strategic intent.
• Successful roll out and leading the implementation of tactical plans and monitor the roll out.
• Anticipate future trends in disease management and the market environment. 

Commercial Capability

• Ability to set sales budgets agreed in the business.
• Compile advertising and promotional budget in line with brand strategy
• Ability to manage the cross functional networks and unlock channel opportunites for the portfolio to drive profitable growth.
• Ability to interpret and implement insights drawn from a variety of internal and external data sources.

Sustainable Business Growth and Profitability

• Forecasting accuracy to ensure On Time and in Full delivery of stock.
• Stock management which entails minimizing write-off costs and returns, monitoring and managing distributor and wholesaler’s stock holding as well as backorders.
• Effectively manage and monitor sales as well as promotional budgets.
• Maintaining portfolio profitability through pricing strategies, profit margins and batch MOQ’s
• Assess market potential of opportunities/pipeline with NPL team to successfully implement new products once launch ready.
• Drive launch excellence through effective project management.
• Effectively manage and initiate the required Advertising and promotional campaigns, including effective Omnichannel initiatives to support execution excellence and maximize ROI.
• Initiate robust measurements for tactical execution outcomes to maximize ROI and future commitment decision making. 

Innovation

• Innovative way of thinking to secure a competitive advantage.
• Solution orientated.
• Provide creative direction for brand/ portfolios strategies.
• Pipeline management to secure future portfolio assets with NPL team

Internal and External Customer Interaction

• Drive cross functional efficiencies and collaboration with key stakeholders to deliver on quantitative and qualitative targets to achieve brand/portfolio priorities through engagements.
• Sense of urgency in resolution of customer queries
• Quality assessments of portfolio/ brand strategy and tactical implementation through infield visits to obtain required intelligence and insights.
• Optimize Training department engagements to ensure field force is fully equipped and aligned with strategic and execution requirements.

Requirements

Skills and Competencies

(The abilities that the individual needs to perform this role effectively)

• Commercial Acumen
• Analytical skills
• Project management
• Networking ability
• People skills
• Ability to perform under pressure.
• Initiative-taker and self -motivated
• Sense of urgency
• Prioritizing and planning
• Verbal and written communication skills
• Aptitude for continuous learning
• Influential and impactful presentation skills
• Adaptability and flexibility in a changing environment

QUALIFICATION & EXPERIENCE:

• Matric
• Relevant Post matric Marketing/Health Science qualification
• 2-3 years Brand management experience in the pharmaceutical industry
• 2-3 years Sales experience in the Pharmaceutical industry
• Applicable industry knowledge
• Financial literacy
• Proficiency in Excel, PowerPoint, Outlook, and Word
• Ability to work on Microsoft Power BI models is advantageous.