Brand Manager - Bar One at Nestle

A day in the life of Brand Manager for Bar One

• Understand the consumer behaviour by conducting qualitative and quantitative studies in liaison with the local research team and research partners.
• Deeply understand, actively and consistently ensures the Brand Essence governs everything the brand says and does.
• Deliver the tastiest and healthiest products as perceived by target consumers and in comparison, with competition Champions development of relevant and preferred packaging & product solutions to improve the consumer experience Manage brand to enhance Nutrition, Health & Wellness goal.
• Understands the relevant shopping environment & behaviours and how it can be leveraged to delight shoppers and improve performance Defines the desired relative price of products within the brand – and versus other brands/products – so it is aligned with consumers’ perceived value relative to competitors and portfolio strategy.
• Passionately seeks out ideas and leverages internal & external resources to contribute to the development of an innovation pipeline. Ensures consumer centricity, applies Innovation levers, maintains vibrancy via relevant innovation & renovation for his/her brands to deliver against commercial objectives. Accountable and responsible for providing quality Concept briefs to the I&R and project Managers
• Contributes to the development and execution of a strong, cross-functionally aligned brand and Integrated Commercial Plan. Tracks and monitors the performance, health, and strategic alignment of your brand. Understands & manages the business impact of marketing spend (PFME) of her/his brand.
• Contributes and manages the development process of creating Ownable Brand Propositions and Big Ideas. Works in partnership with communication agencies to develop engaging business building communication. Ensures all brand communication contributes to enhancing the company image of trusted NHW leader. Embraces e-business and digital to drive brand and business performance.
• PFME Budget management and P&L understanding

What will make you successful

• Minimum 3 years’ experience in Marketing or in another commercial function e.g. Sales, CCSD (FMCG food experience preferable)
• Proven track record to work independently
• Experience working in cross functional teams
• Bachelor's Degree/IMM Diploma (Marketing Preferred)
• Has contributed to the development and implementation of business strategy aimed at increasing brand competitiveness.