Brand Manager at Defy Appliances

KEY RESPONSIBILITIES

• A good understanding of Brand strategy, Brand Keys and Target Audience Development,
• Researching and analyzing consumer behaviour, market trends and competitor activity.
• Campaign development end to end.
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Establishing budgets, performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Agency management (briefing, project management, deliverables)
• Building brand awareness and increasing brand value and profitability.
• Facilitate PR activities around senior leadership
• Manage strategic partnerships that promote business results and brand equity
• Collaborating with different teams such as supply chain, manufacturing, sales, etc.
• Overseeing the production of advertisements, video content, promotional materials.
• Support Internal communications on strategic organizational and CEO communications.
• Ensuring that messaging and marketing activities are aligned with brand and company values.
• Facilitate Global communications through to the local team
• Copywriting on an ad hoc basis

 MINIMUM REQUIREMENTS

• A relevant Degree / MBA in Marketing and Communications
• Strong communication skills (written & verbal)
• Minimum of >3 years Marketing/Brand management experience
• Familiarity with Budget Control, Costing and Return on Investment
• Effective business communication and interpersonal skills
• Be able to work under pressure and with minimal supervision
• Project management skills.