Brand Manager (Mid Weight) at Flash Group

RESPONSIBILITIES:

Brand Strategy and Planning

• Contribute to the development and execution of annual marketing plans and 3-5 year strategic plans.
• Contribute to the development and execution of the brand strategy.
• Execution of strong Flash plans across different channels, for different audiences and in line with different product/service categories.
• 4 P’s marketing and brand trade marketing for a brand or category in the market with responsibility for executing excellent Flash plans.
• Develop and execute the Brand strategy.
• Evaluate, negotiate, select and manage outside resources necessary to execute the marketing plan where necessary.

Campaign Design and Management

• Develop & launch brand campaigns, in line with strategy & drive the brand vision.
• Develop and implement content strategies for your product/service brand
• Drive brand consistency and overall brand awareness across all campaigns, channels and to all relevant target audiences
• Develop strong, clear campaign messaging that encourages the desired behaviour change.
• Write strategic and creative briefs and evaluate creative work against the brand strategy and brief.
• Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns.
• Monitor and analyse key marketing metrics (CPP, CPM, ), quality, and campaign performance.
• Project manage marketing campaigns from initiation, brief to execution.
• Create content like videos, copy for website, blogs, socials, case studies, product and articles, to drive content branding for owned channels.
• Enhance brand awareness on digital, social and events platforms.
• Evaluate, negotiate, select and manage outside resources necessary to execute the marketing plan where necessary.
• Accountable for budget management and the delivery of KPIs and agreed targets.

Market Research and Analysis

• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
• Field visits to meet customers.
• Develop market intel & research competitors to be proactive & market-responsive.
• Drive and partake in any consumer research initiatives aimed at getting a more thorough understanding of who your customers are.

Stakeholder Management

• Work with the marketing Manager and 3rd party agencies (internal Creative, PR & Media) to create and implement all aspects of the annual marketing plans across the group.
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
• Manage a junior brand manager and collaborate with the graphics team.

Requirements

MINIMUM REQUIREMENTS:

• Bachelor or post-graduate degree / diploma with good results (preferably with a focus on Marketing)
• Minimum of 4-6 years Brand Management experience required
• Must have experience in any of these areas: Content marketing, Search engine optimisation (SEO), search engine marketing (SEM) and social media marketing (SMM).
• Experience in using eMarketing
• Strong project management skills
• Experience in using eMarketing software and Google Analytics
• Fintech familiarity a bonus
• Main market brand experience a bonus

BEHAVIOURAL SKILLS / ATTRIBUTES:

• Uses analytical thinking to understand problems and identify appropriate solutions
• Identifies opportunities and takes initiative to act of these
• Flexibility and team orientation
• Collaborative and team-oriented
• Flexible in a dynamic and changing work environment
• Open to trying new things or ways of working
• Provides constructive feedback to team members
• The complexities and demands of working with many diverse markets require strong communication and interpersonal skills
• An ability to engage and influence multiple stakeholders across the business
• Creative and strategic thinker with a strong understanding of marketing passion & lifestyle brands