Brand Manager - Milnerton/Century City at Spur Corporation

Key Knowledge and Experience Areas

Brand, PR & Reputation Management:

• Proven ability to build, manage, and protect brand reputation using insights from social, economic, and consumer behavior data.

Creative Direction:

• Strong skills in creative design and direction to maintain cohesive brand identity in line with industry trends.

Traditional Marketing:

• Knowledge of TV, radio, and out-of-home (OOH) advertising and how these integrate into broader marketing strategies.

Media Strategy:

• Experience collaborating with media agencies and implementing optimized media buying plans for maximum ROI.

Data-Driven Decision Making:

• Ability to extract and apply insights from data, market research, and trends to guide strategic actions.

Project Management:

• Strong organizational skills to manage projects from initiation to completion, meeting deadlines and key performance indicators (KPIs).

Campaign Execution & Optimization:

• End-to-end campaign management, including performance tracking, reporting, and continuous optimization.

Digital Marketing:

• Proficient in using digital channels and tools to drive engagement, conversion, and measurable ROI.

Vendor & Service Provider Management:

• Experience in overseeing service providers, managing contracts, and ensuring compliance with legal terms.

Budgeting & Financial Management:

• Skilled in developing marketing budgets, forecasting, and cost control.

Strategic Partnerships:

• Ability to build and maintain partnerships that elevate brand visibility and support growth objectives.

Innovation & Product Marketing:

• Support the innovation pipeline and lead marketing initiatives for new products.

Kids & Youth Marketing:

• Demonstrated success in designing campaigns that engage young audiences effectively and ethically.

Qualifications and Requirements

Education:

• Diploma or Degree in Marketing, Business, or a related field.

Experience:

• Minimum 4–5 years of experience in branding, marketing, or a related function.

Technical Proficiency:

• Competent in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Familiarity with marketing platforms and tools is advantageous.