Openings at Spur Corporation

Key Knowledge and Experience Areas

Brand, PR & Reputation Management:

• Proven ability to build, manage, and protect brand reputation using insights from social, economic, and consumer behavior data.

Creative Direction:

• Strong skills in creative design and direction to maintain cohesive brand identity in line with industry trends.

Traditional Marketing:

• Knowledge of TV, radio, and out-of-home (OOH) advertising and how these integrate into broader marketing strategies.

Media Strategy:

• Experience collaborating with media agencies and implementing optimized media buying plans for maximum ROI.

Data-Driven Decision Making:

• Ability to extract and apply insights from data, market research, and trends to guide strategic actions.

Project Management:

• Strong organizational skills to manage projects from initiation to completion, meeting deadlines and key performance indicators (KPIs).

Campaign Execution & Optimization:

• End-to-end campaign management, including performance tracking, reporting, and continuous optimization.

Digital Marketing:

• Proficient in using digital channels and tools to drive engagement, conversion, and measurable ROI.

Vendor & Service Provider Management:

• Experience in overseeing service providers, managing contracts, and ensuring compliance with legal terms.

Budgeting & Financial Management:

• Skilled in developing marketing budgets, forecasting, and cost control.

Strategic Partnerships:

• Ability to build and maintain partnerships that elevate brand visibility and support growth objectives.

Innovation & Product Marketing:

• Support the innovation pipeline and lead marketing initiatives for new products.

Kids & Youth Marketing:

• Demonstrated success in designing campaigns that engage young audiences effectively and ethically.

Qualifications and Requirements

Education:

• Diploma or Degree in Marketing, Business, or a related field.

Experience:

• Minimum 4–5 years of experience in branding, marketing, or a related function.

Technical Proficiency:

• Competent in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Familiarity with marketing platforms and tools is advantageous.

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Key Responsibilities

Digital Strategy & Planning

• Develop and implement comprehensive digital strategies aligned with business goals.
• Partner with Brand Managers to ensure consistency in messaging, focus, and creative assets.
• Collaborate with the CRM team to drive qualified traffic, engagement, and conversions across websites and apps.
• Identify and address short- and long-term strategic issues.
• Manage cross-functional collaboration with internal teams and external agencies to achieve marketing objectives.

Paid Media & Partnerships

• Partner with media agencies to develop and execute performance-driven paid media campaigns.
• Align and support multiple brand strategies with creative asset guidance.
• Define, monitor, and report on paid media KPIs.
• Draft digital creative briefs and ensure high-quality campaign deliverables.
• Assist Brand Managers with digital creative oversight.
• Identify and optimise critical conversion and drop-off points in the user journey.
• Oversee community management efforts to boost brand sentiment and engagement.
• Analyse community feedback to inform content and campaign refinements.

Social Media Management

• Execute digital content strategy in partnership with content agencies and creators.
• Work with influencer agencies to activate campaigns and enhance brand narratives.
• Develop and manage content calendars across platforms to ensure a cohesive brand voice.
• Drive social media growth and engagement, particularly on TikTok and Instagram.
• Maintain high attention to detail and deep understanding of platform-specific best practices.

Performance Measurement & Insights

• Evaluate the performance of campaigns, content, and influencer activity across all digital channels.
• Leverage data insights to improve customer targeting and personalization.
• Track, analyse, and report campaign performance against KPIs and ROI metrics.
• Identify trends and optimize digital spend and tactics accordingly.

Qualifications & Experience

• Relevant tertiary qualification in Digital Marketing or related field.
• 2–4 years of experience in digital and/or social media marketing.
• Experience with key digital channels, including Paid Social, Search, Display, SEO/SEM, and CRM.
• Proven ability to design and implement digital strategies that drive engagement and sales.
• Skilled in data-driven decision-making and campaign reporting.
• Experience managing and optimising paid media campaigns.
• Proficiency in Microsoft Office, especially Excel.
• Excellent stakeholder management and collaboration abilities.