Digital Manager at Spur Corporation

Key Responsibilities

Digital Strategy & Planning

• Develop and implement comprehensive digital strategies aligned with business goals.
• Partner with Brand Managers to ensure consistency in messaging, focus, and creative assets.
• Collaborate with the CRM team to drive qualified traffic, engagement, and conversions across websites and apps.
• Identify and address short- and long-term strategic issues.
• Manage cross-functional collaboration with internal teams and external agencies to achieve marketing objectives.

Paid Media & Partnerships

• Partner with media agencies to develop and execute performance-driven paid media campaigns.
• Align and support multiple brand strategies with creative asset guidance.
• Define, monitor, and report on paid media KPIs.
• Draft digital creative briefs and ensure high-quality campaign deliverables.
• Assist Brand Managers with digital creative oversight.
• Identify and optimise critical conversion and drop-off points in the user journey.
• Oversee community management efforts to boost brand sentiment and engagement.
• Analyse community feedback to inform content and campaign refinements.

Social Media Management

• Execute digital content strategy in partnership with content agencies and creators.
• Work with influencer agencies to activate campaigns and enhance brand narratives.
• Develop and manage content calendars across platforms to ensure a cohesive brand voice.
• Drive social media growth and engagement, particularly on TikTok and Instagram.
• Maintain high attention to detail and deep understanding of platform-specific best practices.

Performance Measurement & Insights

• Evaluate the performance of campaigns, content, and influencer activity across all digital channels.
• Leverage data insights to improve customer targeting and personalization.
• Track, analyse, and report campaign performance against KPIs and ROI metrics.
• Identify trends and optimize digital spend and tactics accordingly.

Qualifications & Experience

• Relevant tertiary qualification in Digital Marketing or related field.
• 2–4 years of experience in digital and/or social media marketing.
• Experience with key digital channels, including Paid Social, Search, Display, SEO/SEM, and CRM.
• Proven ability to design and implement digital strategies that drive engagement and sales.
• Skilled in data-driven decision-making and campaign reporting.
• Experience managing and optimising paid media campaigns.
• Proficiency in Microsoft Office, especially Excel.
• Excellent stakeholder management and collaboration abilities.