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  • Posted: Feb 21, 2020
    Deadline: Not specified
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    In 1984, we started with a single-minded purpose: to empower people with access to justice to enforce and defend their rights. Today weve kept true to our purpose and have grown to 696 employees in Branches countrywide, dedicated to ensuring that our Members always have a lawyer on their side when they need it most. We stand for justice, fairness and hone...
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    Brand Manager: Performance Marketing

    Job Title: Brand Manager: Performance Marketing

    Report Line: Executive Director

    Department:  Brand Management – Marketing

    Location: LegalWise Head Office – Block B, Constantia Ridge Office Park, 231 Panorama                                      Drive

    Job Type:    Permanent

    Reference:        LW104/2019

    Purpose of the Role:

    LegalWise seeks to employ an experienced performance driven manager, with the responsibility of providing marketing thought leadership in developing, implementing and measuring marketing activity in support of the business strategy for LegalWise and all other Group entities.

    You will be responsible for:

    • Generating, interpreting and analysing market intelligence information in respect of our Member expectations, service delivery, as well as consideration of local (competitor and non-competitor) and international best practices.
    • Own, in partnership with peer functions (i.e. call centres, agencies) achievement of acquisition and cross-sell business targets.
    • Lead annual business planning.
    • Digital asset development and maintenance thereof, including but not limited to website, .mobi, USSD and the LegalWise App.
    • Acting as a custodian of the LegalWise brand ensuring adherence to relevant policies and procedures.
    • Analysing performance data as well as preparation and submission of relevant reports within agreed time frames.
    • Effective use of management information to manage operational areas and to identify opportunities, risks, trends and possible cost saving and efficiency improvements.
    • Identifying areas of non-compliance and implementing appropriate internal controls to mitigate such risks in collaboration with the Internal Audit, Compliance and Risk Departments.

     Qualifications and Experience Required:

    • Bachelor’s degree/diploma in Marketing or related field or recognised equivalent (NQF level 7).
    • Minimum of 5 years’ experience in a management level position (preferably within financial services).
    • Experience with planning and developing integrated media, digital and multi-channel campaigns.
    • Experience in respect of budget management.
    • Data analytics and data-driven campaign performance management.
    • Excellent Project Management skills.
    • Must be computer literate.

    Skills and Competencies Required:

    • The ability to build rapport, motivate and inspire people.
    • Outcome driven.
    • Interest in digital marketing, including web, mobile, video and voice.
    • Good networking skills to build and maintain positive relationships with both internal and external stakeholders.
    • The ability to work independently without supervision.
    • The ability to demonstrate strong oral and written communication skills.
    • Excellent people skills and able to liaise professionally and effectively on all levels.
    • Problem solving abilities and negotiation skills.
    • Highly developed analytical skills.
    • Must be proficient in English and any other official African language/s.  

    Other Requirements:

    • Must relocate on own cost.
    • ITC/criminal check will be a requirement.
    • Applicable Psychometric assessment/s will be a requirement.
    • Must have valid driver’s license and own reliable transport.
    • A willingness to travel in and outside of South Africa and be willing to work after hours.  

    Please note that LegalWise applies all recruitment and selection processes to the requirements of the EE plan and is committed to transformation.

     If you haven't received feedback from us within two weeks of submitting your application, please consider it unsuccessful.

    Method of Application

    Interested and qualified? Go to LegalWise on www.linkedin.com to apply

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