Brand Manager at Santam Insurance

The Brand Manager works collaboratively on a companywide level (mainly on a management and senior management level) and with other marketing functions to drive and entrench the companies desired brand positioning in partnership with the creative and media agency.
Successful candidates will be responsible for:

•    Internal brand activation to create competitive advantage through people & brand positioning
•  Guide and influence internal (staff) activation to ensure ongoing alignment between internal and external brand positioning.
•   Lead and direct the translation of the brand strategy into the various support unit strategies to ensure alignment and consistency.
•  Lead, direct and execute a consistent, differentiating brand experience across touch points
•  Identify brand touch points for consumers, intermediaries and other stakeholders
• Evaluate experience against desired brand experience and identify gaps
• Partner with the business and recommend people, process and technology solutions to address this and to enable consistent delivery on the desired brand experience
•  Activate the brand strategy through the development and implementation of integrated campaigns and media solutions
• Develop strategic and tactical ATL and BTL campaigns that support business objectives and optimise the application of media channels such as advertising, promotions and sponsorships
• Manage the campaign process and rollout
• Monitor and track brand performance
• Ongoing measurement of brand performance against brand objectives as well as specific campaign (business) objectives.
• Govern corporate identity and brand usage
• Direct and manage brand application to ensure consistency in respect of visual application and execution and messaging (as per brand usage policy, CI manual and corporate brand strategy).
• Manage the internal design hub
• Overall management and approval of design work and ensure it meets client expectations.
• Accountability for people, processes and systems that enable delivery.
• Project manage external suppliers
• Including ATL agencies; BTL agency; media agency and other partners to ensure focused and efficient execution as per agreed plans, budgets and timelines.
• To increase brand equity through the activation of the corporate brand strategy across all brand touch points.

QUALIFICATIONS

•     Relevant Bachelor’s degree in marketing or related field.
•     Post-graduate degree advantageous

EXPERIENCE

•     Minimum of eight years’ experience with a proven track record of successful brand management, positioning and communication with a leading brand
•     Experience in developing and executing media campaigns
•     A proven track record in brand governance and managing corporate identity
•     Previous proven track record of managing external agency partners
•     Experience in managing a team
•     Proven experience of delivering big projects

KNOWLEDGE

•     Computer literate (MS Office package)
•     Thorough knowledge of above-the-line and below-the-line media platforms
•     Good knowledge of digital marketing and leveraging it to optimise brand performance