Brand Manager at Spur Corporation

Knowledge and Experience

• Brand, PR, and Reputation Management: Proven experience in developing and executing strategies to manage and enhance brand reputation, with a strong focus on social, economic, and consumer behavior insights.
• Creative Direction: Expertise in creative design and direction, ensuring brand identity is effectively communicated and aligned with market trends.
• Traditional Marketing: Solid understanding of traditional marketing channels (TV, OOH, radio) and their integration into broader marketing campaigns.
• Media: Experience in engaging with agencies, optimising media strategies, and utilising media buying methodologies for maximum reach and impact.
• Data-Driven Decision Making: Leverage market insights, consumer behavior analysis, and trend data to inform strategic decisions. Project Management: Strong project management skills, ensuring campaigns and initiatives are delivered on time and meet key performance indicators (KPIs).
• Campaign Execution & Optimisation: Expertise in managing end-to-end campaigns, with a focus on performance tracking, optimization, and results-driven outcomes.
• Digital Marketing: Skilled in digital marketing strategies, with a focus on driving online engagement, conversion, and ROI.
• Vendor & Service Provider Management: Experience in managing relationships with service providers, negotiating contracts, and overseeing legal agreements.
• Budgeting & Financial Management: Strong fiscal discipline with expertise in budgeting, forecasting, and cost control.
• Strategic Partnerships: experience in building and nurturing strategic partnerships to enhance brand visibility and drive growth.
• Innovation: Support the development of new products and lead the marketing of innovation.
• Kids and Youth Marketing: In-depth understanding of marketing to kids and youth, develop and execute strategies that resonate with this dynamic market.

Qualifications and Requirements

• Education: Diploma or degree in Marketing, Business or a related field.
• Experience: 4-5 years of experience in branding, marketing, or related fields.
• Technical Skills: Proficiency in Microsoft Office Suite (Word, PowerPoint, Outlook, Excel)