Brand Manager (Woman) at Ackermans

Job Overview

We're looking for a passionate and creative Marketeer to manage the Woman portfolio within our Marketing Team! Reporting to the Advertising Manager: Woman & Baby, the successful incumbent will be responsible to execute the promotional calendar from end-to-end according to guidelines, timelines, specifications and within budget on all the relevant Marketing platforms.

We're a fully in-office team, based at our Support Centre in Kuils River, Cape Town.

So, what will you do? 

Advertising Operational Plan

• Formulation of the campaign creative plan based on operational plan (promo grid & seasonal creative) (above and below the line, direct marketing, public relations, digital) for the Women’s standalone portfolio.
• Execution of above and below the line advertising (promotional operational plan)

Marketing process

• Coordinate the marketing process (from promotional grid handover, campaign brief to post campaign analysis (media, shoots, samples etc).

 Reporting and Administration

Compiling, analysis and/or interpretation of the:

• Post campaign analysis
• Campaign administration and all relevant administration (RMS, filing artwork, budget management/update)
• Input into seasonal brand review

 Marketing Strategy focused initiatives/Projects

• Competitions, budgets, engagement initiatives, innovations

What experience and qualification is required?

• A minimum of 3 years’ relevant marketing experience gained in a marketing /  advertising / agency environment.
• A National Diploma / Degree in Marketing Manager / Advertising or related field. 
• Experience within the clothing retail environment is preferred.