Who we are
With head offices in the UAE and serving regional and global customers, DarkMatter is a team of cyber security specialists dedicated to providing secure, trusted and integrated protection services. As a strategic partner to governments and critical entities, we have the proven integrity, intelligence and cyber security capability to safeguard a na...
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We are looking for an experienced and dynamic Brand Strategist to join our team in Sandton, Johannesburg. The ideal candidate will have a strong background in digital marketing, with a proven track record of developing successful brand strategies and winning pitches. You will be responsible for shaping brand identities, driving creative direction, and ensuring cohesive messaging across all channels.
Key Responsibilities
Develop and implement comprehensive brand strategies for a diverse portfolio of clients.
Lead the strategic direction of digital campaigns, ensuring alignment with client objectives.
Conduct market research, audience analysis, and competitor benchmarking to inform strategy.
Collaborate closely with creative, marketing, and production teams to deliver cohesive campaigns.
Prepare and deliver compelling pitch presentations to prospective clients.
Monitor and analyse campaign performance, providing insights and recommendations for optimisation.
Stay up-to-date with industry trends and emerging digital marketing techniques.
Requirements
Proven experience as a Brand Strategist, with a strong portfolio showcasing successful strategies and pitches.
Extensive experience in digital marketing and a deep understanding of digital platforms and tools.
Exceptional presentation and communication skills, with the ability to influence and inspire both clients and internal teams.
Strong analytical skills and the ability to translate data into actionable insights.
Creative thinker with a passion for storytelling and brand development.
Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
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