Business Development & Marketing Specialist at Clyde & Co

The Role

The Business Development & Marketing Specialist is required to support the South African BD & Marketing department in implementing sector and practice plans through coordinating and assisting with the full spectrum of BD and marketing activities, and to assist with the operational effectiveness of the team.

This role will support across the team's specialist lines of BD; client development; pitches and pursuits; and marketing and communications.

Key Responsibilities

BD

• Supporting the team in the implementation of sector and practice group business plans.
• Providing ad-hoc support to revenue generating initiatives such as client and market research.
• Identifying projects to improve efficiency within the team.
• Proactively maintaining and improving team precedents and processes.

Client development

• Assisting with client relationship management programmes, including collation and analysis of client feedback.
• Running monthly key client reports.

Pitches and pursuits

• Working with the team to prepare proposals and capability statements for the South Africa region and working with the global team on multi-office opportunities.
• Supporting the team to create, maintain, and improve pitch resources such as the credentials database, standard wording documents, case studies, CVs, and other key documents required in pitching.
• Assisting with portal registrations.
• Managing the reporting of opportunities in firm systems.

Marketing and communications

• Working with the team to create client mailings via vuture, managing distribution and reporting on engagement statistics.
• Contributing to the legal directory process, including managing submissions, interviews, and reporting back to the business.
• Managing the production of brochures and key marketing materials.
• Creating and maintaining content on the firm's website, intranet and social media platforms.
• Coordinating and communicating the internal marketing diary on a weekly basis.

Event management

• Supporting the team in the planning and delivery of technical and hospitality events in the South Africa region.
• Managing event lists, including coordinating the invitation list to ensure a high-quality of attendees, name badges and general administration.
• Ensuring all event activity is recorded pre- and post-event and to assist with reporting and analysis of the ROI of the event.
• Attending events (in South Africa) and providing 'on site' event management and liaising with external staff and managing the front of house.
• Liaising with key vendors to arrange necessary logistics.
• Arranging conference sponsorships.
• Managing and updating the events calendar.

CRM

• Championing the use of the firm's CRM database and providing training and support to users.
• Producing reports on CRM activities to support and measure BD and marketing campaigns and initiatives.
• Assisting with managing regional marketing lists.
• Overseeing the quality of the data within the CRM database.
• Managing system improvements and the roll out of new functionality.
• Implementing and managing data security policies as they relate to the firm's contact database.

Candidate Profile

The ideal candidate will:

• Be educated to degree level (2:1 or above); or possesses equivalent experience.
• Have a background in BD and marketing within a legal services organisation with experience in various sectors and practice areas.
• Possess excellent time management, communication skills and attention to detail.
• Possess a good understanding of the role that BD and marketing play within an international legal environment.
• Possess excellent IT skills with knowledge of Word, PowerPoint, Excel and Internet research tools essential. Knowledge of common legal CRM and marketing systems for client mailings and webinars is preferrable.
• Have an understanding of client service standards and client relationship management.
• Have good interpersonal skills with the ability to persuade and influence others.
• Be able to develop effective working relationships with the wider team and across the business.
• Have strong organisational skills with ability to prioritise multiple tasks and projects, manage expectations of stakeholders and meet deadlines.
• Have excellent English language skills (written and spoken) and demonstrate attention to detail.
• Flexibility and willingness to adjust work schedule from time-to-time according to workload demands and/or planned events outside of core hours.