Campaign Manager at Avon

Responsible for producing brochure plans for set quarters and campaigns within agreed regional/SA strategy and annual plan to meet established financial objectives in support of SA expectations. Lead the planning process. Address customer differences within flexibility framework from the initial planning stages of a campaign through to the brochure plan sign-off.

Partner with mostly Marketing, CO, Sales, Finance teams as well as other stakeholders to achieve optimal results for SA. Share and implement best practice store management. The position will manage the Campaign Planners and will ensure all work is carried out on time and in line with the planning schedule.

1 Planning and managing the work of Campaign group according to cluster strategy assuring campaign energy in every campaign

• Participate in plan development to assure energy needed to generate Customer excitement and Representative engagement in every campaign.
• Assure that every campaign is delivering campaign (platforms contributions, upo) & financial (sales, units and margin) KPI’s
• Lead key campaign reviews with focus on proposing solutions
• Responsible to perform reviews during and beyond planning process to assess possible gaps. Prepare contingency plan if such need appears.
• Liaise with all stakeholders of Marketing, Sales and Finance teams to make sure that plan meets Customers and Representatives’ needs.

30%

• 2 Managing Quarterly Planning (1-2 quarters per year)
• Accountable for developing the quarterly plan with aim to meet seasonality, relevant to customers, maximising the plan which is workable for all commercial functions
• Responsible for leading the quarterly process & its key stages (pre-alignment, learnings session, brainstormings, conference, campaign workshops, VP & GM sign-offs)
• Accountable for creating Energy Chart for quarter that reflects the energy and combines plans of various functions (, Sales, BI etc)
• Accountable for developing every campaign of the quarter guidelines and campaign themes
• Accountable for creating communication and creative concept for every campaign of the quarter
• Responsible for quarter reviews to check if the energy exists and proves in the KPI’s
• Responsible for communication of given quarter with the local marketing teams 20%
• 3 Developing the Base Plan for the SA Cluster / Leading Representative Experience / …
• 20%
• 4 Lead the planning process
• Lead the process for various functions according to Integrated Avon-Way process
• Be the guardian of the process and set-up the highest standards of planning. Promote schedule to meet critical dead-lines
• Be the expert teaching and promoting the process including best practise sharing within the organization.
• Manage Campaign team to be always on schedule 10%

5 People Leadership

• Accountable for development of the team to drive for raising the talent within the team to build a sustainable talent pipeline.
• Assess and create future development options and succession 15%
• 6 Matrix Relationships and Interfaces
• Responsible for integrating and aligning with matrix stakeholders such as Commercial Strategy, Creative, Field, Finance.
• Participates in annual strategy development and implementation
• Participate in GMMB / any other meetings for given markets 5%

We'd Love You To Have

• Masters degree level graduate
• 5-7 years marketing experience
• 2 -3 years people management experience