Category & Marketing Manager: (Packaging Solutions) - NTK Retail, Louis Trichardt at VKB Group

Purpose of the Role

• The Category & Marketing Manager: (Packaging Solutions) is responsible for developing and implementing marketing strategies for packaging material within VKB’s Input Retail division. The role ensures that packaging solutions meet customer and business needs while driving sales growth, managing costs, and building strong relationships with farmers, suppliers, and internal branches.

Requirements

• Grade 12 or NQF 4 as minimum requirement
• National Diploma or Degree in Marketing/Business/Communications will be an advantage
• Minimum of 3 years’ experience in marketing or sales of packaging material
• Proven track record in agricultural input retail or related field will be an advantage
• Computer literate (MS Office essential; marketing tools advantageous)
• Proficiency in Afrikaans and English
• Clear criminal record
• Valid driver’s license and willingness to travel extensively within the region

Duties and Responsibilities

• Develop, coordinate, and implement regional marketing campaigns for packaging products.
• Promote packaging material to farmers and retail customers, ensuring product suitability and quality.
• Support Input Retail branches with in-store promotions, product activations, and seasonal marketing activities.
• Monitor and analyse regional market trends, customer demand, and competitor activity.
• Build and maintain strong relationships with suppliers to secure quality packaging material at competitive prices.
• Conduct regular customer visits and farmer days to strengthen client relationships and drive sales.
• Provide accurate and timely feedback to management on sales performance, stock movement, and customer needs.
• Ensure packaging budgets are managed effectively and cost controls are implemented.
• Collaborate with internal departments to align packaging initiatives with overall business strategy.
• Maintain high standards of customer service and resolve queries or claims efficiently.
• Oversee marketing stock, promotional materials, and branding for packaging across the region.
• Complete required reports and administration related to marketing and sales.
• Stay updated on industry developments and participate in training and skills development activities.

Skills Required

• Strong knowledge of packaging material and related products
• Excellent communication (written and verbal)
• Relationship-building and networking skills
• Negotiation and influencing ability
• Creative problem-solving and adaptability
• Planning and organising skills
• Financial and business acumen
• Customer service orientation
• Teamwork and collaboration