CBL, Antifungals (AF) at Pfizer

POSITION SUMMARY

• Own & develop brand strategy for market. Define and drive country specific therapeutic area plans, drive product growth and lifecycle management, forecast revenue and opex of  assigned brands, ensuring the realization of revenue and profitability targets in country

Responsibilities

• Provide local insights and brand feedback to Category Lead & Regional Therapeutic Area Lead (RTAL)
• Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand
• Manage brand & portfolio P&L Select best-fitting modules from cross-EM content; translate and localize material as needed
• Manage local agencies for localization (budget, scope, timing, and quality of project)
• Forecast brand performance and track progress towards targets
• Allocate and execute in country brand budget Cross-functional brand leadership – across Field Force, Key Account Management, Medical, Regulatory etc. Train Field Force on product positioning and prioritization
• Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

POSITION RESPONSIBILITIES

Accountable

• Brand Plan: review of brand strategies Brand P&L Campaign Development:  Select best fitting modules for country, including Omnichannel strategies Promo Meetings:  Manage compliance review of materials

Shared Accountability

• Develop country Op Plan and influence sales targets and brand A&P allocations Long-range forecasting Revenue adjustments, as needed Develop promotional meetings strategy with Regional Therapeutic Area Lead (RTAL) and Portfolio Marketing Lead Validate brand-specific messages, design training in collaboration with Medical Develop awareness campaigns, congress content in partnership with Medical

EDUCATION AND EXPERIENCE

Qualifications:

• 5 – 8 years of marketing experience Therapeutic area related experience will be an advantage Bachelor’s Degree Masters degree or MBA desired

TECHNICAL SKILLS REQUIREMENTS

• Technical skills required and/or preferred, as applicable.

Candidates to demonstrate these commercial /management competencies

• Marketing, Customer and Competitor Insight
• Marketing Execution
• Strategic and Operational Business/Marketing Planning
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Exceptional interpersonal skills
• Exceptional collaboration/negotiation  skills  (With Customer Facing roles, RTAL, Category Lead and Country Manager)
• Exceptional prioritization, resource allocation & management
• Vendor management