Channel Activation Specialist: Off Trade at The Heineken Company

KEY RESULTS AREAS

• Support the delivery of Volume, Turnover, Gross Margin and Market Share targets across various channels in the market.
• Support the development of Channel marketing plans for the Modern Off Trade channel across all product and channel brands, leveraging global programmes wherever possible.
• Support the execution and deployment of agreed Channel marketing programmes for the Modern Off Trade channel.
• Valuable time spent in trade to understand channel dynamics, shopper behaviour, activity execution barriers and opportunities.
• Ensure accurate and timely delivery of all projects and initiatives and closely monitors activation KPIs.
• Coordination of 3rd party merchandise briefing and execution of in trade campaigns.
• Work with agencies and key partners to plan detailed activation modules.
• Support tactical marketing interventions within the designated geography.
• Ensure Safe & Compliant on the ground activations.
• Support the execution of promotional activities, such as product launches, promotion, and marketing campaigns, to drive product penetration and increase sales.
• Assist the channel team with reporting and administration through SAP, CRM, procurement, merchandising, budgeting, scorecard, tracking and campaign calendars.
• Follow Heineken Beverages policies and procedures and identify opportunities for continuous improvement.

EDUCATIONAL QUALIFICATIONS

• A degree/diploma in Marketing, Economics, Business or equivalent.

PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES

• 3+ years of experience in Trade Marketing/ Sales Operations.
• Experience of working with agencies and project management.
• Demonstrate good skills in applying Customer and Consumer Insights, Offer execution & growth, Market Understanding, Project & relationship management.
• Excellent verbal and written communication skills used to build strong relationships inside and out of the organization.
• Strong project management skills: ability to juggle multiple projects, organize and prioritize, and respond quickly to changes.
• Strong attention to detail and ability to manage tasks.