Channel Representative -Benoni Bakery at RCL Foods

Job Description    

• RCL FOODS is currently looking for a talented and organized Channel Representative to join our team to be based at our Benoni Bakery. The Channel Representative will report to the Regional Sales Manager. The role requires an experienced Channel Representative who is diligent, organized, and self-motivated. The successful Channel Representative will be responsible to address regular operational needs of customers and drive sales performance.

Minimum Requirements    

• Matric/Grade 12
• Diploma/Degree in Sales or Marketing 
• Valid Driver’s License (Code 10) with PDP
• 3 to 5 years relevant experience 

Duties & Responsibilities    
Ensure efficient and cost-effective product distribution

• Ensure driver teams deliver according to mapped and optimised routes
• Ensure all new and old customers are plotted on the GPS system
• Ensure orders are geared towards improving truck utilisation and loaves/km
• Ensure delivery teams invoices correspond with loading list before vehicle leaves bakery

Ensure balancing of orders placed, delivered and returned

• Monitor driver orders for informal trade customers daily
• Monitor and track returns daily
• Craft and action plans to drastically improve returns

Submit sales figures from drivers daily

• Ensure driver teams’ sales are in line with sales targets
• Source and distribute of key trade intelligence
• Provide actionable plans for improvements and combating competitor activities

Ensure the capturing and allocation of all customer details

• Ensure all customer details and classifications are loaded correctly on new accounts and are correctly listed on existing accounts

Ensure driver competency and delivery time management

• Support, train, discipline and lead the driver & van assistant teams to deliver sales excellence
• Employ efficient route riding system to see all customers within each month
• Evaluate on-the-job performance, and provide training on shortfalls identified

Monitor Trade Prices

• Submit weekly price surveys for informal trade customers
• Monitor RSP’s and execute pricing strategy, policy and mandate

Build long standing relationship with customers

• Increase sales volume and market share in General Trade stores
• Develop a strategy with Informal Sales Representative to gain new business
• Handle customer complaints and queries
• Ensure merchandising to the company’s standards
• Supports the Informal Sales Representative in providing adequate route optimisation and rationalisation solutions
• Ensure the customer needs are met within a viable business framework
• Provide a link between customers and drivers for a seamless transition of products
• Provide key trade intel and address regular customer service requirements

Deadline:15th February,2026