ROLE PURPOSE
- The Channel Support Consultant is the primary day-to-day relationship owner for a defined retail group. The core mandate is to ensure that every store within the portfolio knows where to find VAS products, how to present and sell them through in-lane services, and how to process them correctly at the till point.
- This is not a growth or sales role — growth is owned by the Enterprise Growth Manager. This person's job is to make sure the retailers are equipped, enabled, and supported to execute.
KEY ACCOUNTABILITIES
Field Training & Store Activation
- Conduct regular in-store visits across assigned retail group locations nationally.
- Train store supervisors, managers, and owners on where to find VAS products within the in-lane service environment.
- Ensure store staff understand how to present, sell, and process VAS at the till point confidently and correctly.
- Develop and deliver simple, practical training sessions tailored to store-level needs and existing knowledge gaps.
- Ensure new store onboardings are completed to standard and signed off.
- Re-visit stores where execution gaps have been identified to confirm training has taken effect.
Data Review & Performance Analysis
- Review store-level VAS transaction data on a rolling 6-month basis (and shorter windows where required).
- Identify volume trends, anomalies, drop-offs, and performance gaps at store and terminal level.
- Distinguish between system/technical issues and human error — and escalate accordingly.
- Prepare clear, concise store performance summaries for manager and supervisor feedback sessions.
Error Identification & Corrective Feedback
- Investigate root causes of VAS errors (declined transactions, incorrect processing, low activation rates).
- Provide structured, constructive feedback to store management on how to correct human-error-related issues.
- Track whether corrective actions have been implemented and measure the resulting performance improvement.
- Feed recurring error patterns back to internal teams for systemic resolution.
Retailer Relationship Management & Escalations
- Serve as the dedicated point of contact for assigned retailers via email, phone, and in-person.
- Manage retailer queries, complaints, and escalations in line with agreed SLA protocols.
- Escalate unresolved technical, commercial, or operational issues to the relevant internal teams promptly.
- Maintain a log of open issues and ensure timely resolution and communication back to the retailer.
- Build trusted, long-term relationships with store-level and regional retail contacts.
Growth Manager & Internal Stakeholder Engagement
- Act as the critical feedback loop between the store floor and the Enterprise Growth Manager — this person is the eyes and ears on the ground.
- Provide the Growth Manager with structured, regular feedback on how stores are performing, what recurring issues exist, and where execution is breaking down.
- Surface retailer sentiment, competitive observations, and operational blockers that could inform commercial strategy.
- Engage with the Growth Manager at a service and account level — not just operationally — to ensure alignment on what the retail group needs vs. what is being delivered.
- Meet with the Marketing team monthly to identify in-store branding and visibility opportunities across the retail portfolio.
- Collaborate with Marketing on activations, point-of-sale material, and in-lane branding that drives VAS awareness and sell-through at till point.
- Flag stores or regions where marketing support could have the greatest impact on execution and customer awareness.
VAS Product Knowledge
- Maintain a thorough, up-to-date understanding of Lesaka's full VAS proposition — this is non-negotiable for the role.
- Airtime & Data: understand the product range, network partners, pricing tiers, and how airtime is sold and processed in-lane.
- Vouchers (e-Vouchers): understand the voucher ecosystem, redemption process, retailer responsibilities, and common processing errors.
- Electricity (Prepaid): understand the prepaid electricity purchase and dispensing process, compliance requirements, and common customer queries.
- Bill Payments: understand the bill payment categories supported, how transactions are initiated and confirmed, and retailer obligations.
- Be able to confidently explain any VAS product to a store manager, supervisor, or till operator in plain, practical language.
- Stay current on product changes, new offerings, or process updates and proactively communicate these to the retail group.
Reporting & Internal Collaboration
- Provide weekly updates on store visits, training completed, issues identified, and resolutions.
- Collaborate with internal data, operations, and commercial teams to resolve retailer issues.
- Contribute to monthly account reviews with the Head of Commercial.
- Maintain accurate visit logs, training records, and retailer interaction notes in the CRM or tracking system.
QUALIFICATIONS & EXPERIENCE
Education
- Bachelor's degree or diploma in Commerce, Business, Marketing, or related discipline (Advantageous).
- Relevant field operations, retail management, or customer success certification (Advantageous).
Essential Experience
- 6+ years experience in a field-based customer support, account management, or retail operations role.
- Proven experience conducting training or coaching sessions with frontline retail staff.
- Comfort working with data — ability to read transaction reports, identify trends, and translate findings into plain language.
- Strong interpersonal and communication skills — able to build rapport with both store floor staff and senior retail management.
- Self-directed and disciplined — able to manage a national travel schedule with minimal supervision.
- Proficiency in Microsoft Excel / Google Sheets for basic data review.
- Valid driver's licence and willingness to travel nationally.
Advantageous Experience
- Prior experience in fintech, payments, telecommunications, or VAS / prepaid services.
- Familiarity with e-voucher, prepaid utility, airtime, or bill payment products.
- Experience using a CRM system (Salesforce, HubSpot, or similar).
- Exposure to retail group environments (franchise, independent, or chain retail).
CORE COMPETENCIES
Retailer & Relationship Management
- Ability to build trusted, lasting relationships with store-level and regional management. Comfortable navigating diverse retail environments across a national portfolio.
Training & Knowledge Transfer
- Skilled at translating product and process knowledge into practical, accessible training for frontline retail staff. Patient, clear, and consistent communicator.
Analytical Thinking
- Ability to review store-level data, spot patterns and anomalies, and turn findings into actionable feedback — without needing a data or finance background.
VAS Product Fluency
- Deep working knowledge of Lesaka's VAS product suite — Airtime, Vouchers, Prepaid Electricity, and Bill Payments — with the ability to explain each to any audience.
Escalation & Issue Management
- Structured approach to managing open issues, escalation protocols, and SLA adherence. Keeps retailers informed and internal teams accountable.
Stakeholder Communication
- Clear, professional communicator — both in writing (email, reports) and in person. Able to adapt tone and style for store floor staff, retail management, and internal teams.
Self-Management & Discipline
- Highly organised, manages own time and travel schedule effectively. Proactively identifies what needs doing without waiting to be directed.
WORKING CONDITIONS
- Field-based role with regular in-store visits across South Africa — national travel is a core requirement of the position.
- Regular engagement with store supervisors, managers, and retail group leadership.
- Weekly internal reporting and monthly account review with the Head of Commercial and Growth Manager.
- Monthly engagement with the Marketing team.
- Ongoing coordination with the Enterprise Growth Manager and internal operations teams.