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The SRM is a part of NIQ’s Strategic Analytics and Insights (SA&I) team responsible for the SSA region.
The role is to be a trusted adviser to our Brand and Media customers, matching SA&I solutions to the client’s key business questions.
Candidates are responsible for earned revenue and driving revenue growth of through retained business.
Candidates will need to have at least 6-7 years of experience in market research and key account management.
They will also have strong interpersonal skills and use these to dive deep into the clients’ businesses, truly understanding the challenges and questions.
They live and breathe clients and can demonstrate the value of SA&I solutions, thus driving engagement and client relationships.
RESPONSIBILITIES
Lead and manage Brand and Media accounts on behalf of NIQ’s SA&I team, i.e. act as the main point of contact and trusted advisor for key active clients
Conduct regular business reviews with clients and develop & execute strategic account plans
Understand client strategies, structures and key business questions to build sustainable client relationships and intimacy
Nurture and grow existing relationships (up to senior level) with customers to achieve retained business
Understand and execute the value of the SA&I portfolio
Manage the revenue base of your accounts, ensuring (earned revenue) targets are met or exceeded
Work with the Business Development teams to meet and exceed client expectations and identify opportunities for upselling and cross-selling.
Liaise cross-functionally/markets with other NIQ Brand and Media teams, with a focus on a holistic client centric experience
Be accountable for the full project execution cycle from set-up to final presentation, delivering project excellence, ensuring high NPS from clients
Keep abreast of market research methodologies, clients’ industry trends, and competitor activities
Lead a dedicated team of researchers ensuring they are upskilled and equipped to deliver according to the needs of client.
Positively contribute toward the culture and climate of the SA&I team and wider NIQ organization
REQUIREMENTS
A bachelor's degree or postgraduate qualification
Minimum 6-7 years work experience in market research and account management
Comprehensive knowledge and understanding of market research methods
Strong client-oriented attitude
Ability to build and maintain long-term customer relationships
Able to “actively listen” to clients, identify business opportunities and understand how to provide strategic relevant output
Strong design and reporting skills
Willingness to go the extra mile
Passion, energy and drive, enthusiasm to learn and develop
Able to work autonomously and establish own priorities and objectives
Comfortable working across teams, bringing together people from different areas of the business
Highly organized, with strong leadership skills and the ability to manage people and multiple priorities simultaneously.
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